What are they selling? C`mon let`s get out before I have a seizure.

This joint here looks more promising... Whew that`s better!

Hey...What the... "Can we have your email address sir?"

But why... we have just come in, let us at least look around first? "Well sir... It`s company policy that our customers first sign up to our mailing list before they can explore shop"

No... thank you then ...You see it`s my privacy...

"Sorry Sir, Company Policy".

Great... On to next one then.

Wow look at that widget... Just what I need... And price is right too. Oh but you need to get Ma to select color... Come to think of it, better wait for next paycheck. Uh- Oh... then let’s take business card, we will come back again.

What... No business card! Heck is this a business or what? Goodness man! A business is a business is a business whether you do it offline or online there are certain codes of conduct to follow for sure fire success. What happens when a potential customer steps in to your realm? Consider How would you feel say: - If you entered a shop and immediately felt uncomfortable, dizzy, lost in chaos... - If you just stepped in to a shop and you are asked for your email address without being given chance to look around first – I for one value my privacy and will rather step out then reveal my personal info. [The concept of mailing list/newsletter works well with information products but if you are selling other goods you need to do better]

Yes your sales letter is just perfect and your headline is a hypnotic beauty... you have gone to great lengths to provide top rated testimonials, sense of deadly urgency, free gifts are all there... yes your sales letter is perfect, yet no sales! Hold on... Did you design your sales page to deliver `most wanted response` dictated by your traffics psychological mind set? What`s that? Consider where will you get your site traffic from: - From ezine/ email advertising – This is usually very highly targeted traffic. The people coming to your site already know what to expect and are looking forward to it. Here your regular sales letter will work well.

- From search engines – This traffic is more complex. People are coming to your site looking for information in response to certain search terms. Your `killer sales letter` may not be sufficient – you need to be able to satisfy their thirst for information. Thus more informative and bigger sites work well instead of `killer mini sites`.

- From other sites linking to you- This again is very highly targeted traffic. The important point here is why is this site linking to you... is it because of your ebook or newsletter listings, your article or classified ad etc.