Goodness man! A business is a business is a business whether you do it offline or online there are certain codes of conduct to follow for sure fire success. Here are bare essentials: - Enable a demonstration of your product... Haven`t you seen all those ads on TV showing you how various gadgets work? In online limbo this corresponds to an auto-responder series, for example: `How to conquer world in five easy steps`... here you demonstrate virtues of your widget. [You might even consider embedding video files in to your website for widget demo].

- Provide a `non threatening` mailing list invitation to enable updates and customer service for confirmed/ interested customers.

- Your ebusiness card / catalogue or viral give away– this should be absolutely free to go and not linked up to your mailing list.

- Provide A Tell your friends script/e-card. - Make your customer feel relaxed, comfortable and welcome. Next concentrate on getting targeted traffic to your e-shop... And then watch sales start pouring in.

- Guaranteed hits from Lotto or other gaming sites – Here you have only a few seconds to capture your visitors attention, visitors are coming with a need to `win some fabulous prize` – Hence regular sales letter does not usually work, Nor will you get any commendable signups to your mailing list. Thus you need to give them what they want: Some irresistible viral gift.

- Guaranteed hits from traffic exchanges – Here You have less than 30 seconds to capture interest. The regular sales letter does not work very well unless if you are advertising other free traffic/ advertising program .

Also most surfers are surfing several exchanges at same time and usually do so in night or early morning – they are just clicking away robotically or like a zombie, with their minds befogged or numbed with sleep and not more than a passing glance to your incredible headline.

Here you need a `six pack` to jolt/electrify them and make them look at your sales page with their hearts racing wildly and a mad gush of adrenaline. Thus based on psychological mindset of your traffic you need to determine your Most Wanted Response: What will work best: sales, signup to your mailing list or a free viral give away. You are now ready to write your headlines and sales letter. Here`s a recap:

1.Determine psychological make up of your traffic.

2.Establish your most wanted response

3.Write up your sales pitch to deliver your most wanted response. If you follow above technique your websites visitor to sales conversion ratio is not only going to jump but will skyrocket like a fire cracker and you will laugh your way to bank.