Go to sleep and have a software servant take care of business. Once configured, it will store, send and reply.

That's just great, but is that it? No.

Depending on price and particular program, autoresponders will vary with respect to function, usability, and features. Free autoresponders are commonly available but can run in advertisements, as well as information that you wish to send. That is not a completely repulsive concept, given price, and as good a way to experiment with an autoresponder, as any.

Anyone wishing to access specific information can mail to a specific autoresponder address, but primary difference is that an autoresponder is not a person, but a delivery mechanism for a person, with no regard for location, state of awareness, or other demeanour of such a person.

That email that you can get with “Dear friend” as an opening, is likely to be work of an autoresponder, where “first name capture” (a variable, with better ones), has failed to capture your first name by default. “Friend” is then chosen as an alternative. You see, a good one can be set up or configured to react to various situations.

Should you want to publish a newsletter on frogs, you can choose to load in that information into your autoresponder. Even better though is a choice to break your information into parts, and send it at pre-determined timed intervals. Part one immediately, part two in a few days, and like wise for rest of course.

It has even become normal to have autoresponders loaded with a years worth of information. In other words, you can load it with an entire course and forget about it for a year. New subscribers (or their email addresses ) can be automatically added to a database, and send course in any sequence, but usually starting at beginning.

An autoresponder can contain address of another autoresponder, and trigger-off its information and cycle, when mailed to. A different course on “Interesting Frog Soups”, for example, can be initiated this way. The possibility and potential can be almost endless, once you get a feel for them.

Did I fill it to satisfy a want or a need? Does it really matter? Probably not.

The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.

Filters Don’t Flow from My Tap Where would I get a filter? How would I decide where to shop first?

There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters, exactly what I’d need to solve my problem.

Do your prospects know you have exactly what they need to solve their problems?

To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:

·Market to a larger audience ·Improve your marketing material to attract more attention

It makes sense to do both. You can sell more by using same marketing material to market to a larger, targeted audience. You can also increase sales by enhancing your marketing material to be noticed by more of prospects you currently target.

Marketing to a larger audience is simple but can be quite expensive and improving your marketing material may seem like a daunting task. You can make this second task easier by knowing how to approach it.