Anti-spam laws can vary from location to location, but “double opt-in”, will provide some protection from allegations. The logic behind this is that I could subscribe you to something, by having your email address, and you may have no knowledge of subscription. Until you get course! You might not want it, and that is more or less spam, or abuse of your email address.

The autoresponder can send a confirmation email to address used for subscription, and go some way in establishing that it is really you. While I can have your email address, it is or should be, unlikely that I’d know your password to access such a mailbox.

Extra precautions are often taken, like Time, Date, and I.P. stamping.

Anything really that you think will protect your good name from allegations, whether false, mistaken, or deliberate, will be a plus.

Should you need to experiment, then typing anything like "free autoresponder" into your favourite search engine, will give you enough choice at an universally affordable cost.

Upgrading to a paid version gives more control on its information and outgoing links, so rest is down to your sales copy ability and strategies.

A recognised starting point is to "wrap" sentence length or basically make them appear visually shorter, rather than an actual sentence shortening exercise. Given amount of information that is currently in circulation, reader would have to be extremely interested in a topic, to maintain such an interest, which is not always case. If it is difficult to read, then all is lost.

Incidentally, books use/used similar techniques to ease reading experience, by altering distance between words. In other words, typical distance between characters would be increased where applied to distance between words. One and a half to twice, would be typical and if you pick up a book, then you may notice it. While this is a feature of modern word processors, a similar result is achieved by wrapping sentences, in an autoresponder context.

Reading long sentences with few paragraphs, is best left to Medical, Scientific and Legal communities.

Any way that you look at it, an autoresponder will compliment your time, marketing and online business.

Creating a sense of familiarity for your prospects when they absorb your marketing material helps eliminate a barrier to making a sale. People are more likely to buy from someone with whom they feel familiar. When we see ourselves in a mirror we see a clear and familiar image.

You can create a sense of familiarity for your prospects by focusing your marketing material around their problems.

Problems tend to strike an emotional chord within each of us. When we have emotional reactions we tend to become more alert to our surroundings. You can take advantage of this reaction by including client problems in your marketing material. You will increase your chance of being noticed, remembered and making a sale by presenting your marketing material to someone who has recently become more alert.

·What problems do your clients have? ·What problems do you solve?

Being noticed more often is good. You will sell more. However, you will sell even more if a greater percentage of people who notice and read your marketing material take next step and contact you.

To be contacted by more prospects your marketing material must attract attention and also clearly demonstrate believable value.

·What value do you provide? ·Are your offers believable or too good to be true? ·How can you integrate client problems and value you provide into your marketing material?

The answer is to use a marketing message. A marketing message is a highly specific set of words you can use to attract and demonstrate value to your prospects.

With a marketing message focused around client problems you will sell more with less effort.

What’s your marketing message?