As a freelance writer myself, I know how important it is to have, and keep track of, experts to interview. Here are a few ideas on
topic:I always emphasize to clients and seminar participants how important it is to start and maintain a "Team 100" list -- people to support you in whatever you are doing. It is also equally important to start and maintain "Expert 100" list. For a writer this is almost mandatory whether fiction or nonfiction. However, even if you are a business owner or an employee it is just as important to have this list. One of experts might be your next employer or a friend of one.
What is an Expert 100 list? Group of people who are experts in their careers who you know a little or a lot that you feel comfortable enough to contact them if and when you have questions in their area. It doesn't matter whether questions are for your business or for your writing. .
There isn't a right way to track your list--computer or index cards. MS Excel handles process well. MS Access offers an easy-to-set-up template that needs minor tweaking. Outlook is a possibility as well, however, file corrupts easily. I began in Outlook, moved to MS Excel, and now use Access. Even with never using Access before, I walked through learning curve in less than an hour.
Where to Begin Your List? Take easy route; make a list of friends, family, significant other’s parents, co-workers, neighbors, and anyone else you know. What is their expertise? You also want to track what some of them might consider their hobby. I've met many whose hobby knowledge is off chart, including a seven year old on baseball cards. Don't forget Mama favorite cooking recipes. How about your family member’s friends, your parent’s friends, or co-workers parents? Share what you are creating and watch them start one of their own.
What about professors or teachers? Record any papers or books they have written. Do they have a web site? Don't know any local professor or teachers. Pick up phone and call institution’s main office, they will gladly provide you with a list of their experts who have agreed to be contacted. Call and introduce yourself and discuss their expertise--before you need them. You never know when they know someone who knows someone who knows someone that might be your ticket to fame or fortune. Yes, who you know does matter. Take them to lunch at school cafeteria. Send them a book, article, or magazine with a topic of their interest from time to time or send them an e-mail when you come across an Internet article on their expertise. The two or three minutes now will make a BIG difference later.
