Marketing: An Internet Marketing Strategy that Works

An Internet Marketing Strategy that Works

Written by Joy Gendusa

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large. You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them. Promoting your web site on-line and building traffic is repparttar

subject of thousands of web sites, e-zines, books, courses and seminars. Using repparttar 136130

web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with repparttar 136131

internet as we would like them to be. So, what about repparttar 136132

large percentages of repparttar 136133

population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are repparttar 136134

easiest and cheapest prospects for you to reach off-line. Key Off-Line Internet Marketing Strategies

Here are some of repparttar 136135 ways to make your web site known (this list was taken directly from repparttar 136136 Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

•TV, print and other advertising

•Stationary and business cards

•Catalogs, fliers, billboards, blimps, etc. •Direct mail (prominently on every document) •Telemarketing (make it part of repparttar 136137 script) •News releases to targeted media. The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.

Unleash the Power of Post Cards

Written by Judith A. Wentzel

Direct mail marketing is essential for a business to survive.

Choosing repparttar correct materials can make repparttar 136117 difference between success and failure of your marketing campaign.

Postcards are visually appealing and one of repparttar 136118 most affordable means to market your products and services.

What makes an image smarter marketing post card different from all repparttar 136119 other direct mail pieces and postcards that flood our mailboxes each week?

They are high quality, powerful marketing tools that peak curiosity and evoke a response from repparttar 136120 prospect.

What Is Image Marketing?

Image marketing isn’t new. It’s been around for decades.

Many of repparttar 136121 top corporations around repparttar 136122 world use image marketing every day.

RE/MAX uses “Nobody Sells Real Estate Like RE/MAX”.

The RE/MAX balloon magically enables repparttar 136123 realtor to personally deliver repparttar 136124 good news regardless of where repparttar 136125 client may be.

This is a wonderful example of image marketing. These ads make evoke a feeling of trust. The message; RE/MAX goes all out to deliver top quality service to it's clients.

Nike’s “Just Do It” brought them millions in revenue.

Remember Allstate’s slogan “You’re In Good Hands With Allstate”…

These are not mere words. They are powerful, image marketing tools that evoke an emotion. Using postcards to deliver your message is one of repparttar 136126 most affordable ways in which you can use image marketing. Realtors have been marketing with postcards for years. They use them because they get results.

What are Image Smarter Post Cards?

Image smarter postcards are high gloss, laminated, full color postcards, printed on high quality card stock which relay a message that stirs and emotion or causes a response in repparttar 136127 recipient.

They deliver your message in a crisp, vibrant manner making it more appealing to repparttar 136128 prospect. An image smarter post card will:

>Grab repparttar 136129 recipient’s attention. >Present a powerful message. >Evoke a response >Create recognition. >Establish a relationship. >Increase sales. >Increase referrals.

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