An Internet Marketing Strategy that Works

Written by Joy Gendusa


Continued from page 1
Unless you have a high budget,repparttar TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy. Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One ofrepparttar 136130 best ways to market your website off-line is direct mail postcards. If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets torepparttar 136131 officerepparttar 136132 next day. This is notrepparttar 136133 only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving atrepparttar 136134 time. Onrepparttar 136135 other hand, if your prospect is sitting at her computer and a post card comes inrepparttar 136136 mail announcing your web site, she can just turn around and type in your URL and she's at your web site.

Now if someone is inrepparttar 136137 office reading a trade journal and comes across an article about you inrepparttar 136138 magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.

I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

Onrepparttar 136139 other hand, direct mail postcards are generally received atrepparttar 136140 home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to takerepparttar 136141 take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seenrepparttar 136142 greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com


Unleash the Power of Post Cards

Written by Judith A. Wentzel


Continued from page 1

The biggest asset of an image smarter postcard - your message is instantaneous!

No need forrepparttar recipient to have to open an envelope.

Your message is right there in front of her nose.

Both sides ofrepparttar 136117 postcard contain a call to action and both sides are readily available.

Image Is Important.

First impressions mean everything inrepparttar 136118 business world. Add to thisrepparttar 136119 importance of standing out from your competition and you seerepparttar 136120 need to use image marketing.

Incorporating image smarter marketing materials into your marketing campaign is more affordable than you may think and will reap you many rewards.

These powerful marketing materials relay will reflect a more dynamic, successful company image inrepparttar 136121 eyes of your prospects.

Don’t settle for what I call “Cookie Cutter” marketing.

Many business owners fall prey to this form of advertising.

Simply put, they userepparttar 136122 same types of ads and materials they see their competition using. Wrong, wrong, wrong!

Wake up and smellrepparttar 136123 coffee!

You need to stand out from your competition and be recognized forrepparttar 136124 products and services you offer. You need to use marketing materials that are appealing and evoke an emotion in your prospects. You want your postcards to peak their curiosity.

Simply put, you need to send image smarter marketing materials that are designed to GRAB your prospects attention.

Affordable and practical, these easily customized marketing wonders are one ofrepparttar 136125 most reliable means by which you can skyrocket your business through increased sales and referrals. The proof is inrepparttar 136126 pudding. Try it yourself by including image smarter post cards in your marketing campaign today and start working smarter, not harder.

Once you do, you will never use any other type of marketing again.

Image marketing – it works!

Judith A. Wentzel - Image smarter marketing specialist providing image smarter web site design, marketing & business services. Assisting realtors & small business owners with their business and marketing needs since 1993. ImageSmarterMarketing.com Site-Build-Them-Ecommerce-Smart.com ImageSmarterWebSiteDesign.com


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