1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is
most important part of your ad.
Use Power Words - For a reference list of Best Power Words check < http://www.MakingProfit.com/powerwords.html>
What, Where, Why, Who or How - One of quickest ways to grab attention, is to pose a question to your readers they can't help but answering.
Use Facts - Although "Power" words are great eye catchers and help flow of your copy, nothing beats providing facts and product details. Try "Dramatizing" your facts or use "Human Interest" Facts.
Use Adjectives and Adverbs. If you are a writer or have ever studied writing, I'm sure that your instructors burned into your mind, fact that you need to minimize use of adjectives and adverbs. Well, I'm here to tell you that they are wrong...well at least in copywriting arena that is.
Write, re-write and re-write and re-write and re- write again...
2. Testimonials:
Show you prospect how your product has helped others.
One Testimonial is Worth a Thousand Words.
3. Make it convenient to do business with you:
No Obligation Inquiries - Many consumers are wary of being harassed by salespeople. Put their mind at ease. Let them know that they won't have to fight off salesperson after salesperson. Customer Service - Many consumers prefer icing to cake. They want to be catered to no matter what cost. If you can offer great service with low cost, you may have winner you're looking for.
4. Know your target market and what they really want:
Test product market before I picked my product. It's down right amazing how many companies decide on product they know if there is actually a market for it..
Specific Targeting - Keep your advertising focused. The wider your scope, easier it gets to lose your reader. Write copy that coincides with current attitudes in your target group.
Use Laser-Like Alignment - The most successful copywriters know that they must keep their copywriting aligned with market niche.
5. What to say....What to say:
Tell Them What You Do, not how you do it! What they really want to know about is end result.
Tell Them What They Know - Another way to get your reader interested is to state a negative fact that your reader already knows, and offer a solution.
Find Good in Everything - Rather than try to hide negative sides to your product, try making them known with a positive twist.
6. How can I get them to buy?
Use "special" benefits to make your product more attractive.
Offer Insider Information - People like to think they are getting something Exclusive or Special.
Use "Reward" and "Introduction" techniques. "Because you are a valued customer" or "Introducing" a new product.
Give a good reason for your price - Whether your price is higher or lower, explain why. Help reader justify purchase.
