These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and or use free tools (small plug: we offer a free and low cost Competitive Intelligence service via our web site) offered by many of search engines or portals.

But, be forewarned, if you don't use some technology to leverage yourself it can take a great deal of time to assess these metrics, but well worth effort. In end you will know what your online market presence is – providing you with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping digital age!

Overcome any objections buyer may have. You must be able to convince even most hardened skeptics.

7. How can I get them to buy NOW?

Use Time Frames - Whenever it is possible initiate a time frame. One of best motivators in ad copy is time frame or better put "Time Limit".

Fear makes a great motivator. Fear of missing a great deal or fear of what can happen without your product.

Motivate you reader to buy NOW. Make your product so attractive that your reader has no choice but to buy.

Make Your Offer Irresistible - All good copywriters will tell you, secret to great copy is to make it impossible to say "No"!

8. How Can I Relate Better to Reader?

Ad copy must relate and communicate like average people.

Be Personal - Address you reader in first person. In many situations "human touch" is a great benefit as well.

Be Sincere - People can spot phonies and phony copy just as easy.

Flattery Will Get You Everywhere - Vanity will serve its purpose, as long as you don't overdo it.

Speak to Reader, not at Reader

Appeal to reader's emotions and instincts.

Capture and keep reader's interest.

Appeal to reader's ego and self-interest.

Make your reader believe in you.

Research - Know your product and know your audience!

9. Prove It!

Show facts and proof of your claims.

Showcase Your Guarantee - With overwhelming abundance of Internet and Mail Fraud plaguing us, people need a guarantee. Put your prospect at ease. Clearly emphasize guarantees, no obligation inquiries and customer service. The bigger and longer, better.

10. Ok, they bought, now what?

Don't make mistake of relying on one product or product line. You sales and marketing approach should be able to easily lead into back-end offers.

11. Well, my ad has been running a while now...

If it's not broken....Don't Fix It! That's not to say that you shouldn't test new marketing ideas, but never drop a winner.

Emulate other successful (but not over used) ad copy structures.

12. Are you Dedicated?

Work, Patience and Sacrifice. Lets face it, if it were easy, everybody would succeed. To succeed you must dedicate yourself to doing what needs done not working on clock. You must have patience and persistence to tough out hard times, and oh yes, there are hard times. Be prepared to sacrifice your time and too often your social and personal life in pursuit of success. Nobody said it was an easy road to follow, and if they did.....They were lying!

Get Things Done. Efficiency is getting job done right, Effectiveness is getting right job done.

Follow Opportunity Instead of Savoring Security. Real worth and wealth is generated from within you. It comes from being prepared, knowing how to spot, act upon and capitalize from opportunities.