Placing just one or two carefully selected images within your salesletter can be worth thousands of dollars in sales. In fact, just one image that brings your eBook, software, audio product, or free bonus items to life can have a real impact on your bottom line! For consumers, there's no doubt that buying products online is a whole different ball game compared to buying from a "bricks and mortar" store. There's no face-to-face interaction, and they can't touch and examine
product they are thinking of purchasing.
So anything that you can do to make consumers more comfortable buying a product online is well worth
effort. And adding a few images to humanize your web site and show off your products -- including digital products -- is one way you can do this.
Of course, any images in your sales copy should complement
copy itself and add to your overall sales message. Remember, they're not decoration.
In other words... no "stock" images of a man with a briefcase to illustrate a business product, or of two people shaking hands to promote a suite of training products!
Remember: Your sales page is valuable real estate, and every pixel on that screen contributes to
overall impression visitors will get of you and your products or services -- so you have to be careful how you use that real estate.
THREE IMAGES YOU MUST HAVE WITHIN YOUR NEWSLETTER
There are three areas in your salesletter where using
right image can make a HUGE difference to your sales:
1. RIGHT UP FRONT: A picture of you! You might think that placing a picture of yourself in your copy is a bit big-headed. Not at all... not only does this establish that there IS a real person behind your web site, but it also makes your whole salesletter that much more personal. Of course, you shouldn't go overboard and scatter your holiday snaps throughout
copy -- that will just distract from your sales message. A friendly portrait shot near
top will do
trick. Obviously, try to choose a good picture, not just a grainy web cam shot. ;-)
2. WITHIN TESTIMONIALS: Images of satisfied customers. The key thing with testimonials is to make them credible. Using pictures of your satisfied customers alongside their testimonials puts a face to
words, and makes it clear that these are real, and not faked, testimonials.
So when you receive a good testimonial from a customer, always ask for a picture. If they have one of themselves using your product or service... all
better! Don't worry too much about quality --
most important thing is that they are genuine.
3. IN YOUR PRODUCT DESCRIPTION: The product shot! This is
MOST IMPORTANT of all
three images, and it can make all
difference when it comes to closing a sale.
The thing is, people shopping online can't touch
product... so they need to see as much detail as possible during
sales process so they're comfortable with what they're buying.
If you sell a tangible product like jewelry or cameras, then you should place a well-taken shot prominently within your product copy, as well as next to
"call to action" when
customer is finally deciding whether to buy.
And if you mention any cool features -- like a special lens for a camera, for example -- provide an image of this too. If you sell a software program or training course, you can also include screenshots and samples.
The key is to make your product look as DESIRABLE as possible.
At The Internet Marketing Center, we've tested
impact of images, product shots, and screen captures on sales... and they really DO make a huge difference.
But what if you sell a digital product like an eBook or downloadable software? Well, you can still create a desirable image quickly and cheaply...
TIPS FOR CREATING HIGH-IMPACT EBOOK "COVERS" AND DIGITAL PRODUCT "BOXES" THAT GENERATE MORE SALES
Of course, a digital eBook doesn't have a physical cover, and software that customers can download doesn't come in a box!
But a product image -- even a digitally created one -- that's placed within
product salescopy and next to
"call to action" makes people feel like they're buying a "real" product... and this gives it a lot more value in
eyes of consumers.
The bottom line is that a good "cover" WILL help you maximize sales. And a professional-looking "box" image for other digital products does
same.