Continued from page 1
So what makes a great eBook cover or digital product box?
- It must look professional. A quick trip through web sites selling digital products will reveal tons of different designs, and you'll quickly see which ones work and which don't.
- It must be eye-catching. Make it something people would pick up in an offline store. This helps if you want to use
image to promote your product on other web sites.
- The cover or box must be suitable for
product's contents. For example, if your product is an eBook on gardening tips, use a gardening image. Check out
covers of books on your topic, or
boxes of software, sold in offline stores to get some ideas.
- Keep
writing on
cover or box to a minimum. Ideally, you'll want to include just
product's name or title, sub-title if applicable, and author if applicable (and only if they are well known in their field). And remember that
final image will be small, so only include written content that's absolutely essential. - Don't go overboard with
colors. No -- bright green and pink DON'T go together! Try this handy free tool for seeing which web colors go well together: http://www.colormatch.dk
- Stick to clear, legible fonts. Use fonts like Arial or Verdana. Avoid "script" or unusual fonts that are hard to read. And only use one font!
- Give it a 3D appearance with
title repeated on
spine, and a shadow. This makes it more tangible in
eyes of
customer.
If you have some design experience, you can take a shot at creating your cover or package yourself using imaging software like Photoshop or PhotoImpact.
A word of caution, though... if your design skills are not good, go to a professional or use custom software. Bad design and poor-quality images are worse than no images at all, and you could actually end up losing sales!
Try finding a designer through Elance, or use one of
many eBook cover design services or software providers available on
Internet.
FINAL THOUGHTS
Images in your sales copy really can make a difference to your sales, but only if you use them sparingly and strategically.
Well-positioned pictures of yourself -- and of your satisfied customers -- make
customer feel like they are buying from a real person with real customers -- not just some anonymous web site.
And eye-catching product shots do a great job of supporting your salescopy. Your customers won't judge your eBook or other products on their "covers" or "packaging" alone, but product images can provide credibility and make your products more desirable and tangible in
eyes of your customers.
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Corey Rudl is the owner of four highly successful online businesses that attract more than 1.8 million visitors per month and generate over $6.6 million each year. He is also the author of the #1 best-selling Internet Marketing course online.