Advertising Sucks! Long Live The Web!

Written by Michael Cheney, www.magnet4web.com ©


[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includesrepparttar resource box atrepparttar 124763 bottom.]

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?

What about an ad inrepparttar 124764 local newspaper or a trade publication? They don't come cheap. When wasrepparttar 124765 last time you heard an advertising salesman say:

"If you're not happy withrepparttar 124766 volume of responses and sales you get fromrepparttar 124767 ad I will give you your money back."

How many times have you heard an ad salesman say:

"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work outrepparttar 124768 profile of your potential customers."

Hardly likely is it? Yet this isrepparttar 124769 kind of information that you can get your hands on via your website.

Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile onrepparttar 124770 web can not only bring you more customers and sales but it can boostrepparttar 124771 perceived size and stature of your company.

As a business owner of course you want to see your website atrepparttar 124772 top ofrepparttar 124773 search engines - everyone wants to be higher than their competitors - what value would you put on this?

3 High-Impact Article Promotion Techniques

Written by Brett Krkosska


Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.

As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising.

The three techniques below make it easy for publishers --your willing and enthusiastic partners-- to find and publish your material.

1. Syndicate Your Articles

Syndicating your articles makes it easy for site owners to put your content on their website. It's a real time-saver and totally hands-off for webmasters.

Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, whilerepparttar webmaster never lifts a finger again.

It's an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed fromrepparttar 124762 job of marketing each article individually torepparttar 124763 site owner. A marketer's dream!

For details on setting up your syndicated feed, read this article by William Bontrager: http://www.homebiztools.com/syndication.htm

One ofrepparttar 124764 first places to start marketing your syndicated feed is on your website. Post a sample article so others can seerepparttar 124765 quality of your work, and show them how to set up their web page to accept your articles.

For additional marketing muscle, solicit webmasters fromrepparttar 124766 resource box of your article. Include a line to let them know your column is available for syndication.

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