Imagine placing an ad in a magazine and asking salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding web - I come across it every single day.

"Mike, we've had our fingers burned in past and though I like what you're saying how do I know you're not one of cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get professionals in to do.

*TOP TIP*

Want to know what people are looking for on web? Visit following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find products and services you provide. Cool eh?

http://inventory.overture.com/d/searchinventory/suggestion/

Michael Cheney

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

Lastly, get listed in syndicated article directories such as those found at Freesticky.com and StickySuace.com. Traffic from directories is highly targeted and more likely to result in a syndication arrangement.

2. Publish Your Own News Channel

Your own news channel allows you to broadcast your content to Web with one text file. The protocol to accomplish this is called RSS. This stands for Really Simple Syndication (or Rich Site Summary, depending on who you talk to). Weblogs are an example of content commonly available in RSS.

Once created, your RSS content file can be read by news aggregator programs. By registering with aggregator sites, your feed is indexed and made available for sites interested in receiving your feed. You can see my own news feed in action at NetBizHelpers.com.

Here are some excellent sites with articles on setting up and registering your news channel:

Mark Nottingham's RSS Tutorial http://www.mnot.net/rss/tutorial/

Technology at Harvard Law http://blogs.law.harvard.edu/tech/rss

O'Reilly XML.com http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html

3. Submit To Article Directories and Announcement Lists

Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles are regularly picked up from these sources. It's not uncommon for a good article to be published in several ezines with combined readerships in tens of thousands.

Here is a listing of popular spots to submit your articles online: http://www.homebiztools.com/article-dir.htm

To begin posting your articles on announcement lists: http://www.homebiztools.com/article-lists.htm

There you have it! Three great ways to market your articles and give publishers what they need, while you enjoy no-cost advertising.