Advertising For The Long Haul and Not the Short Term Gains

Written by Louis Victor - New Age Media Concepts


New Age Media Concepts issues its first article of many that will focus onrepparttar advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's sayingrepparttar 100766 right things torepparttar 100767 right person and that's marketing. Ifrepparttar 100768 young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tellsrepparttar 100769 young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions ofrepparttar 100770 world based on their belief system. The most innovative ideas,repparttar 100771 greatest products, or a superior service succeed only when you market withinrepparttar 100772 context of people's perceptions. This is true from something as simple asrepparttar 100773 pet rock craze ofrepparttar 100774 1970s torepparttar 100775 marketing muscle of Wall Street andrepparttar 100776 Internet boom ofrepparttar 100777 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers withinrepparttar 100778 context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy"repparttar 100779 concept of what that product will do for them, or help them do for themselves. People just don’t “buy” a laundry detergent, they buyrepparttar 100780 perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand inrepparttar 100781 supermarket will be a no-frills. This is not to say that if a product fails to meetrepparttar 100782 customers’ expectations that product will be successful inrepparttar 100783 long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

Are Major Advertisers Looking Beyond The Big Firms

Written by Louis Victor


New Age Media Concepts releases its latest article that focuses onrepparttar advertising and marketing industry.

Advertisers spend billions of dollars a year on advertising their products and services to consumers. They depend onrepparttar 100765 creative abilities ofrepparttar 100766 advertising agencies that they hire to send their message torepparttar 100767 masses. These arerepparttar 100768 same people that createrepparttar 100769 catchy jingles and memorable lines like “Where’srepparttar 100770 Beef”.

In an industry that generates billions of dollars of revenue each year there are only a select few agencies that toprepparttar 100771 list every year. Of these agencies there are six that make uprepparttar 100772 majority and generaterepparttar 100773 lions share of this billion-dollar industry.

Now how is this possible?

Lets take a look atrepparttar 100774 major advertising agencies and who they own. The major companies involved in a majority ofrepparttar 100775 advertising business globally are Omnicom, WPP Group, Interpublic of Co’s, Publicis Groupe, Dentsu & Havas. These same companies own a majority ofrepparttar 100776 top advertising agencies such as The Arnell Group, BBDO Worldwide, DDB Worldwide, Goodby Silverstein, TDWA Worldwide, Mindshare, Ogilivy & Mather, MediaEdge:CIA, J Walter Thompson, Campbell Ewald, FCB, McCann Erickson, Leo Burnett, Fallon Worlwide, Arnold, Saatchi & Saatchi, Zenithoptimedia, and Starcom to name a few.

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