Advertise in a Proven Medium

Written by John Calder


Advertise in a Proven Medium Copyright © 2003, John Calder The Ezine Dot Net http://www.TheEzine.Net Do you know what is wrong with doing business onrepparttar Internet? Oh sure, spam is a real issue for most people, but it only emphasizesrepparttar 100900 point I would like to share with you today.

Seerepparttar 100901 problem is locating productive methods of advertising.

THE EARLY EVOLUTION OF A NEW ONLINE BUSINESS

Most people are ofrepparttar 100902 mind thatrepparttar 100903 website itself isrepparttar 100904 only form of advertising one actually needs. But when they realize that getting listed inrepparttar 100905 search engines in a way that will actually drive traffic to their website is much harder than it seems, then people are driven to find a better way to advertise. Herein liesrepparttar 100906 problem.

If you were to build your website and wait for people to come,repparttar 100907 only page views that you would see on your page counter are those that you have made torepparttar 100908 site yourself to be sure that it was truly working as designed. Are you going to be buying your own products? Certainly not. You need paying customers to come visit your website so that you can begin to see some sales.

Then you submit your site torepparttar 100909 search engines. If you were to wait for a time to see who comes fromrepparttar 100910 search engines, you might notice in your server logs thatrepparttar 100911 search engine spiders came to visit shortly after submitting your site to them. Although you have submitted your site and noticedrepparttar 100912 spider came to your domain, you may not see your link inrepparttar 100913 spider's parent search engine for several more days, weeks or months.

The long and short of it is that although you are working inrepparttar 100914 real-time environment ofrepparttar 100915 web, your new site may not receive traffic by its own merits until a good six months after you first build it. That is not exactly what you had in mind, is it?

The next thing you might notice is that when your link begins appearing inrepparttar 100916 search engine results, your search keywords will not present your website inrepparttar 100917 top 200 results. Bear in mind that appearing inrepparttar 100918 top 200 results means nothing inrepparttar 100919 real world. Few people will click through to see results deeper thanrepparttar 100920 first 20 results.

SEPARATE YOURSELF FROM THE MASSES

Most people will not begin to generate an income from their online endeavors until they have spent some time beating their heads againstrepparttar 100921 brick wall. However, when you know what to do, you can begin to turn a slow profit until you learn enough to begin to earn an actual living online.

The trick is in learning what to do to generate sales and turn a profit.

This isrepparttar 100922 step inrepparttar 100923 process that you should begin to depart fromrepparttar 100924 ways ofrepparttar 100925 masses. Most turn to free advertising or non-productive paid advertising.

Advertising should not be free. Oh sure, there is free advertising available, but good advertising is not free!

Inrepparttar 100926 real world of advertising, you can place free ads all day long, but your free ads may generate only one visitor for every 10,000 ad exposures. And then notice that it may take 200 visitors to get one sale. Under this formula, You must be exposed to 2,000,000 people to get one sale! Inrepparttar 100927 free advertising world, those free ads may have cost you 50 labor hours to turn one sale. Unless your profit margin is inrepparttar 100928 range of $350 to $1000 per sale, then you will not be earning what your online time should be worth to you!

Promote Your Books Through Flyers

Written by Judy Cullins


Promote Your Books Through Flyers Judy Cullins ©2003 All Rights Reserved.

A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these 10 tips to make yours stand out fromrepparttar crowd.

1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It's far cheaper to print in black and white.

2. Hook your prospective buyers withrepparttar 100899 headline inrepparttar 100900 top line. For instance, read about SEX as it really is! Give your audience a reason to buy--Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of your writing.

4. Include your picture with a brief biography near it. People want to see whatrepparttar 100901 author looks like. Place it onrepparttar 100902 right side if possible.

5. Add praise from others. This isrepparttar 100903 most important way to market. The praise doesn't have to be from famous people. One author added a testimonial from a convict!

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