Paid advertising on other hand is often very different. Paid advertising models that have been around for a while make generally produce profits for their customers.

THE LESSON ABOUT PAID ADVERTISING

If you learn nothing else from this article, let me share with you a very important lesson about paid advertising.

People will not continue to buy advertising in one medium unless that medium continues to produce sales and profits advertiser seeks and needs.

By investing some time and research in different advertising mediums, you will begin to notice that certain types of advertisers return to medium again and again.

News Flash: Advertisers return to an advertising medium over and again because medium works... medium continues to generate enough sales to pay advertising costs and then some.

WHAT ADVERTISING METHODS ARE PROVEN

The effectiveness of one advertising medium over another is entirely dependent upon what type of product or service is being sold.

If you were to take a moment to "think outside of Internet box," you would soon realize that advertising medium with highest long-term performance and proof of concept is any medium that existed in pre-Internet world, a.k.a. offline advertising.

Magazine and newspaper classifieds have been used by mail-order businesses since beginning of print advertising. These mediums have proven themselves very successful throughout their long history. When you realize that an Internet business is a lot like a normal offline mail-order business, you will understand what I am trying to tell you.

While there are a few online advertising mediums that have been proven over long haul, they are few and far between. There is simply too much misinformation on web about what advertising medium's work, to know just where you should spend your online advertising dollar.

My experience has shown that best place online to place your advertising dollars is in search engine placement, pay-per-click search engines, some ezine advertising, and creating articles for free-reprint marketplace.

While some companies have seen success with pop-up ads and banner advertising, neither is suitable for my purposes. And unless you are dealing with tangible, inexpensive products, they are probably not suitable to your purposes either.

IN CONCLUSION

You must take time to study what works and what does not. Too many people who own an online business are stuck in mindset that they must advertise in online environment only. The truth is that you should consider all forms of advertising --- both online and offline advertising. And most importantly, you should forget free advertising and focus your time and effort on paid advertising that works.

John Calder is owner/editor of The Ezine Dot Net. WARNING: If you are only going to do one thing today, that should be to subscribe to John's newsletter! The fact is, Misinformation is killing your chance of becoming successful in an online business.

Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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6. Put ordering information on a coupon at flyer's bottom. Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number.

8. Give your buyers all ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember "law of seven." After seven exposures, you have a buyer!

10. Use backside of flyer. Multiply buying results with more testimonials on back. Include a longer excerpt from your book there.

Your flyer is an extension of you and your book, and one of least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.