Marketing: Advertise Locally Using Search Engines

Advertise Locally Using Search Engines

Written by Ed Kohler

While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, repparttar

effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as “homes for sale” and “sell my home.” The only problem was repparttar 136837 realtor would have to advertise to everyone in repparttar 136838 country who happened to type those terms into search engines. This was wasteful and ineffective because repparttar 136839 vast majority of visitors clicking through to repparttar 136840 site would not be qualified visitors since they lived outside repparttar 136841 realtor’s regional market.

At that time, repparttar 136842 only work around to this was to include a regional qualifying term next to each search phrase, so instead of advertising on repparttar 136843 term “homes for sale” repparttar 136844 realtor would have to advertise on “Minneapolis homes for sale.”

What about repparttar 136845 prospective clients who live in Minneapolis, but only type in “homes for sale?” They’re likely just as qualified for repparttar 136846 realtor, but it there wasn’t a way to target this type of searcher. The gap between forcing advertisers to use regional qualifying terms or advertising to a national market was finally closed this spring by Google.

Local Targeting

Targeting a known geographic location of searchers became a reality earlier this spring when Google launched their local targeting program. So now repparttar 136847 realtor in Minneapolis can advertise on repparttar 136848 more general terms, then specifying a geographic area they’d like repparttar 136849 ads to appear within.

15 Top Blog Marketing Tips

Written by Chris Taylor

1. Place all your feeds on repparttar

following website and repparttar 136836

directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html

2. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your rss feed on that page.

3. Have a link which allows other people to put your rss feed on their own "my yahoo" page. See "my yahoo" for details.

4. For fast inclusion to msn, also open a "my msn" account and add your rss feed to that page.

5. Place your blog on all repparttar 136837 major search engines - http://www.thewebtrafficco.com/search_engine.html

6. Join this site and add your blog (free) - http://www.BlogExplosion.com

7. Ping your blog after every post at - http://pingomatic.com/

8. Place a "blogroll" on your blog using - www.blogrolling.com

9. Make a blog post at least every day or less. Why? - http://www.feedforall.com/why-use-rss.htm If you don't think you can write enough content on a daily basis, there are many free articles out there you can use.

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