The options for this include picking specific cities, metropolitan areas, or even a distance radius from a specific point. For example, maybe realtor only wants to generate leads from within 30 miles of their home.

Does this work?

Yes, it works very well. There are very few types of advertising online or offline where you have such detailed control over who you are advertising to. Basically it’s pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business. And, since this is pay per click advertising, you are only charged when searchers click through to your web site.

Local Advertising Tips

Promote Your Location - You’ll definitely see better conversion rates for your local advertising if you include your physical address on your web site. We recommend including this in footer of every page of your site to reinforce that you’re local to prospects.

Track Performance - When you use local advertising you will still have to compete against businesses willing to advertise nationally on same search phrases. This means search terms can get expensive but your conversion rates should support this. However, as with any form of advertising, it’s important to track what’s working.

10. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their "resource box" at bottom of each post and set up an "about our editors" page.

11. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.

12. Announce your blog at forums you currently use/participate in.

13. Place informative responses in "comments" box of other highly trafficked blogs in your field of business.

14. Once you have 10 to 15 posts on your blog, announce it with a press release.

15. Download this free rss marketing ebook by top Rss expert, ‘Rok Hrastnik’ - http://www.rss-feeds-directory.com/rss_the_business_case.zip