Marketing: Ad Copy Secrets Of The Rich And Not So Famous

Ad Copy Secrets Of The Rich And Not So Famous

Written by Dan Brown

1. Use a hand written letter on your ad copy instead of text. Write repparttar

ad on a piece of paper, scan it and publish repparttar 140799

ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show repparttar 140800 problem picture and then beside it, show repparttar 140801 picture of repparttar 140802 resolution to repparttar 140803 problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. 5. When you offer free bonuses in your ad copy, also list repparttar 140804 dollar value beside each bonus. People will feel they're getting a good deal and it will increase repparttar 140805 value of your product.

6. Hire a famous person to endorse your product or service. Make sure repparttar 140806 person is well known to your target audience. Include their picture and statements on your ad copy.

Improving Lead Generating and Conversation Rates: Think Like a Farmer

Written by Charlie Cook

John's a freelance photographer in Ohio who called to tell me of his frustration with repparttar

advertising and promotional campaigns he has tried in repparttar 140798

last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.

Both businesses were spending a lot of money to get attention but weren’t converting this attention to leads.

Are you having repparttar 140799 same problem?

Marketing is a lot like farming. You can’t just head out to your fields and bring in a bountiful harvest. First, you buy seed from repparttar 140800 money you’ve budgeted. You buy enough to be sure that a good crop will germinate and thrive until harvest, and you’re likely to plant several different crops to hedge repparttar 140801 weather and repparttar 140802 market.

You may not be interested in becoming a farmer, but if you want to see your business grow there are three ways thinking like a farmer can help you.

1. Learn How to Collect More Leads A farmer needs seed and lots of it to bring in a bountiful harvest. You need a lot of quality leads to increase your clientele.

If your ads or mailings aren't resulting in a steady stream of inquiries, find out what's not working and change it. By changing a couple of sentences of your marketing copy or your offer, for example, you can increase response rates by a factor of ten or more.

Could you collect more leads with repparttar 140803 right marketing strategy and marketing copy?

2. Learn How to Increase Your Lead Conversion Rate A farmer who had spent his savings on seed wouldn't plant his field, then go on vacation and come back months later expecting to find a healthy crop. While you may be repparttar 140804 exception, this is repparttar 140805 way most people market their businesses. According to The Yankee Group, between 40% to 80% of new business leads aren't converted simply due to lack of follow-up.

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