7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about people. They may just buy your product to donate to charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy greater chance of them purchasing.

Many businesses spend money on getting attention and then don't follow up on a prospect's interest by giving them information or contact opportunity they want. What you tell a prospect and how promptly you respond when they show an interest determines whether they continue to stay in touch.

Of people who see your ads, what percentage respond?

Of people who visit your web site, what percentage contact you?

Of people who contact you, what percentage become clients and customers?

Could you increase your lead conversion rates by improving your Internet, phone and mail follow-up?

3. Learn to Use Systems that Generate Leads, Nurture Them and Increase Conversion Rates Today's farmers are as technologically and information savvy as any of us. Farmers use GPS in their tractors to plant their crops, web to connect to weather forecasting and crop price information web sites to track their markets.

Using high tech information and machines to get work done, today's farmer has a system for buying seed and supplies, planting, maintaining and harvesting his or her crops. They make good use of systems and machines to increase their chances of bringing in a bountiful harvest.

In case of corporation mentioned above, a simple change to their web site increased their lead conversion from 1 or 2 a week to 80 a week.

Could your lead conversion rates increase with a better system for capturing and following up on leads?

If you're like me, you get hungry often. Whether you're taking photographs or growing lettuce, you want to generate more leads and grow your business. To fill your larder and bring in a steadily increasing number of clients, think like a farmer. Use your marketing strategy and lead generation system to bring in many more prospects and increase your conversion rates. When you do you'll find yourself with a bountiful crop of new clients. -