Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever
words used to refer to them, they are perhaps most important part of your promotional writing.Do you recognize any of these ? :
"Like a rock..." "Fly friendly skies..." "It's real thing !" "Quality is job number one" "The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including name of company or product.
They summarize in a very few words essence of thing they are promoting. They communicate a good, positive feeling or relationship to product. They do it with a simple, rememberable phrase that is easily repeated.
The shorter description is, more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to message.
HERE ARE SOME TIPS for writing good taglines for your business offer.
1) Start by noticing ads on billboards as you drive down road. Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of product or service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials. Observe thing that caught your attention and makes message easily remembered. It's usually a concise and well-written tagline.
3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 or 10 of most important things you wish to say. Now eliminate repetition or things that are not really that necessary to your product or service. Get your list of words or phrases down to 3 or 4 central elements.
