A happy customer pays and pays and pays

Written by John Karnish


As in any business, not just an internet business, it is extremely important to treat your customers like repparttar finest jewelry. You don't want jewelry to tarnish, because its value will radically diminish. You also don't want to tarnish your relationships with your customers. They'rerepparttar 121819 life-blood of your business and will deciderepparttar 121820 overall success of your business.

Suppose you get two offers for a product that you're interested in. Both are offeringrepparttar 121821 same product, but one is from a company that you've dealt with inrepparttar 121822 past and also had a positive experience. Which company are you going to buy from? The stranger, or repparttar 121823 business you had a positive experience with?

"What you reap is what you sow." The better you treat your customersrepparttar 121824 more likely they are to continue buying from you. While others may make a quick profit by selling an inferior product with a high mark up, you'll be much more successful inrepparttar 121825 long run by offering nothing butrepparttar 121826 best service and products to your customers.

Many marketers start out by offering a product or service where they actually lose money. Why would they do this? Well, they know thatrepparttar 121827 real money is in repeat sales.

Think about it. Onrepparttar 121828 web, most marketers make one sale out of every hundred visitors. Those visitors may not trust you because of past bad experiences onrepparttar 121829 web. Some may have clicked a wrong link. Some may be curious but not certain if they'll get their money back if they're not satisfied. Plus, YOU HAVE TO WORK VERY HARD JUST TO GET THESE VISITORS!

Now consider that you've been in business for five years and have a long list of happy customers. You do no work to attract your prospects, you have their names and they look forward to receiving your offers. They know you and trust you. They don't think of you as a stranger but as someone who is trying to enrich their lives. They know that if they bought a product they're not happy with, you'd insist they get their money back. Plus you know exactly what kinds of products they want to buy.

10 Ways To Make Your Product Look Affordable!

Written by Larry Dotson


1. Dividerepparttar price by how many benefitsrepparttar 121818 product has. For example: "You're only paying $1 for each benefit!"

2. Offer a mail in rebate. For example: "Our product costs $37, but you'll only end up paying $20 with our rebate." Most people won't mail it in anyway.

3. Give your prospects a ton of bonuses. If you can't afford to give many bonuses you could create some low or no cost e-information products.

4. Write as many benefit bullets as you possibly can. The more benefits your prospects see;repparttar 121819 easier it will be to sell your product.

5. Give your prospects an easy payment plan. Just dividerepparttar 121820 price into byrepparttar 121821 number of payments you can afford. For example: "3 Payments Of $9.95"

6. Tell your prospects they could join your affiliate program. For example: "You only need to make two sales to make uprepparttar 121822 cost of buying our product"

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