Wireless service has experienced tremendous growth over past few years. It is not uncommon to see people with a pager and a cellular phone hanging from a belt clip.

Business owners need not pay for wireless services just because employees request them however. Establishing a company wide wireless policy is a must for business owners that want to gain control of telecom costs.

How?

By making decisions based on which, if any, wireless services are truly needed by an employee to enhance their job performance and efficiency.

Here is simple process for establishing a wireless policy for your employees:

STEP # 1: Determine Wireless Needs of All Employees

Before supplying all of your employees with all latest wireless gadgets, first ask these questions:

1) Which job functions could benefit from use of wireless phones or pagers? Examples: Sales, management, maintenance, etc.

2) Do any job functions require use of wireless phones and/or pagers, such as emergency personnel, on-call staff, etc?

by Robert A. Kelly

Without a solid, well-designed foundation, few buildings successfully withstand ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand discipline.

Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations is all about. Their response to crises, or to requests for well thought-out solutions to public relations problems, reveals a serious lack of understanding. They confuse basic function of public relations with any number of tactical parts that make up whole, such as publicity, crisis management or employee relations. Understandably, they feel unsure in approaching public relations problems, then uncertain about what counsel to give their clients. Many, relying on career-long misconceptions about public relations, forge ahead anyway advising client ineffectively sometimes with damaging, if not dangerous counsel.

If you are new to business, grasp early-on The Rosetta Stone of public relations, i.e., a guide to understanding discipline and its core strength. Namely, people act on their perception of facts; those perceptions lead to certain behaviors; and something can be done about those perceptions and behaviors that lead to achieving an organization's objectives.

The fact is that NO organization business, non-profit or public sector can succeed today unless behaviors of its most important audiences are in-sync with organization's objectives. Which is why, when public relations goes on to successfully create, change or reinforce public opinion by reaching, persuading and moving-to-action those people whose behaviors affect organization, it accomplishes its mission.

By all means discuss public relations' strategic role in any organization with professionals whom you respect. But do it early, do it seriously, and do it now so that you create that solid foundation of understanding about this business that will help you make a meaningful contribution to field of public relations for many years to come.

Once that foundation of understanding is firmly set, an action pathway begins to appear: