Once you've determined which jobs would be more effectively performed using wireless services, then you’ll know which employees need to be provided wireless services. Then it’s time to implement a wireless "policy" to help keep costs as low as possible and to curtail possible abuse.

STEP # 2: Develop a Written Wireless Policy For Your Employees

1) Make a list of all employees that use wireless services, equipment used, plans, etc. 2) Establish amount of personal use (if any) that is acceptable and let employees know that usage will be monitored regularly.

3) Determine features and plans required for each employee based on job functions. Change and update plans where necessary.

4) Identify who will monitor and review all bills on a regular basis.

5) Establish a procedure for returning equipment and settling final bills when employees leave company. Developing a company wireless policy could save hundreds or thousands of dollars per year in unnecessary costs. If you don't already have a policy, establish one now and you'll quickly being seeing wireless cost savings.

A bonus: you are using a near-perfect public relations performance measurement. I mean how can you measure results of an activity more accurately than when you clearly achieve goal you set at beginning of that activity? You can't. It's pure success

So, if you are a newcomer to business, can you expect to avoid pitfalls listed above? Yes, and here's why:

-- With proper preparation, you will not confuse action tactics with basic mission of public relations because you will know precisely what each is and just what fits where in public relations problem solving sequence outlined above.

-- You will feel more confident about providing counsel to employer/client because public relations problem at hand can be clearly identified allowing you to select solutions that obviously fit into action sequence above. You will accurately identify your target audiences because you will know exactly who your employer/client wants to reach, and necessary action tactics will then be self-evident.

-- You realize that you have gone through your entire career WITH a firm, successful grasp of what public relations is all about.

But, on way you must do everything necessary to reach your target audiences, and to nurture relationships between those audiences and employer/client by burnishing reputation of organization, its products or services. You'll do your best to persuade those audiences to do what client/employer wishes them to do. And, while seeking public understanding and acceptance of your client/employer, you'll insure that your joint activities not only comply with law, but clearly serve public interest. Then, you pull-out all tactical stops to actually move those individuals to action. Your client will be pleased that you have brought matters to this point.

When that client measures your real effectiveness, I suggest that he or she will be fully satisfied with those public relations results only when your "reach, persuade and move-to-desired action" efforts produce a visible, and desired, modification in behaviors of those people your client/employer wishes to influence. In my view, this is central, strategic function of public relations basic context in which you must pursue that successful public relations career and a lesson best learned at beginning of your career.

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