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A Simple Link Creates a Win/Win By Kathleen Gage

As number of websites increases by minute, most people are seeking effective methods to gain as much visibility on Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. Reciprocal linkage is a great tool that can dramatically increase your web site ranking. The more links you have to your site better.

For anyone who is new to this concept here are some simple tips. Even though most people don’t mind if you add their link to your site, it is a good idea to send a quick email to Webmaster of site and let them know you would like to provide a link from your site to theirs. While you’re at it ask them if they will also put a link from their site to yours.

1. The difference between Raised Letter and Full Color printing is in how ink is applied to card stock. Thermography is type of printing that produces ink that stands up off page slightly. When you run your fingers across surface, you can feel printing on stock. Each color that is printed has a separate plate, and cards have to be run through press for each color chosen. These types of cards have a very elegant and refined look about them, especially if colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All inks are printed on page at same time, and combined to create hues, shades--photo images. So, one run through and cards are printed. These cards have been traditionally used by real estate agents, insurance agents and like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of time seem jazzier, sharper, more upbeat.