To view sites I have listed, visit http://www.turningpointpresents.com/marketingtools.htm If you would like your site to be considered for a link exchange send me an email and let’s chat.

Here is a sample message I recently receive that resulted in sender getting their site listed on mine and mine on theirs.

“Thank you for putting together a great article. I wanted to let you know that I posted your article Titled "Visibility, Credibility and Position Through Articles and Celebrity Testimonials" you will find your article here: http://www.businessbooksandmore.com/BusinessArticles/yh/pm1.htm I would like to also exchange links with you. Here is my information: URL: http://www.businessbooksandmore.com/go/go.php/articles1 LINKED TEXT: BusinessBooksandMore.com”

It’s that simple. When you do post link, send a short email to webmaster to let them know you have done so. It is common courtesy.

Even though there are many people who fully understand value of creating this type of opportunity, more still just don’t get it. Fact is, this is one of easiest ways to gain position on Internet and to create a Win/Win situation. And what could be better than that?

If you have a full color logo, least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about same price. It's setup fee from printer that is biggest expense. Printing them is cheap part, which is why more you get, better price.

3. To choose look that's right for you, I would think first about image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose card that has best representation of your image, cost ends up being less than if you choose wrong one.