Web surfing is a fast-paced sport. Some surfers (including myself) can hit 10-20 sites in a ten minute span. Yikes! That leaves each site about a minute (and sometimes much less) to reach three objectives EVERY business website should be after...

1. A unique and positive image 2. An irresistible reason to stay past that minute 3. A lasting relationship

Here's exactly how you accomplish those objectives in that tiny time frame...

#1: Impress your unique and positive image in your visitors' minds immediately, by showing off an "attractive" home page.

C'mon, "attractive?" What is this a beauty contest?

Well, sort of. You see, a HUGE percentage of visitors judge your entire business within those first 10 seconds of visiting your site. If they are presented with a handsome page that loads quickly and looks professional, they may be compelled to stick around. (At least long enough to see what's in it for them.)

Let me ask you this... How many times have YOU clicked away from a site even before it finished loading? Yeah, that's what I thought. Me too. Web surfers looking for something in particular not only want right info, they want it from right source. If your site looks like it was designed by a 12 year old, you're in big trouble.

And no, you do not need fancy graphics, java and like. Just make sure your home page is a place that YOU would be impressed by. You do this with a professional logo, a crisp, fresh look and simple navigation links.

#2: Get right to point and give your visitors an irresistible reason to stay past that minute...

Be sure first thing your website displays is a reason for visitors to stick around. When someone comes to your site it needs to be glaringly obvious how site can help them. Remember, they probably came looking for something in particular. If they are forced to "search" for how your site may help them, it's too late, they're gone.

You can pull this off by displaying a few lines of text prominently, where your visitors will see it right away.

Examples...

They're probably not any smarter than you.

So why are they making money, when you seem to struggle to get an occasional sale.

I asked myself that for longest time.

Finally I realized marketers making money had a core program and stuck with.

In contrast, I'd make a few sales and then hopped on next program.

I made money, but boy was I working for it.

Finally I decided to pick a program and stick with. If sales were slow I'd stick it out.

I decided on my vehicle and started to promote.

Then I started to have my doubts.

I had 19 sign ups on my first level and no sign ups on my second level.