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"Do you need advice selecting stocks? Put our 10 years of experience to work for you. Browse our past picks and current recommendations."
And my own example which pops up in
first two seconds...
"Anyone can start a home-based business online and earn high income. I've been doing it since 1996 and I'll show you exactly how -- for free."
#3: Get them onto your opt-in list(s) so that you can form a lasting relationship with them...
This is
single most effective way to hang onto your visitors. Hey, getting traffic is tough, don't let visitors get away without offering to stay in touch. And no, you don't have to publish a full email newsletter, but offer something! Here's a great example...
A few years ago I visited a retail site which offered a "monthly specials" email list. Sign-up was free so I took a few seconds and joined. Every month for three years I received their monthly email. Out of 35 or so I received, I probably deleted 30 without even reading them. Yet one month I noticed a product I had been looking for, and at
right price, right in
subject line. Guess what? I opened
message, clicked to
site and bought it. While I was there, I also spent $300 on a digital camera.
As you can clearly see from that example, regular email contact pays off. If not today, maybe next week - or next year. The cost of staying in touch is tiny compared to
long-term rewards.
As to exactly how to get them signed up, there are lots of ways to do it. A simple "formmail" fill-out form will allow you to add their email address to your private in-house list. Or, you can try using a pop-up window that gives something of value in exchange for their contact information. However you decide to pull it off, just do it!
And one last tip on this... don't ask a million questions in your sign-up form. Visitors may be interested in what you're offering, but may shy away if they have to reveal too much information about themselves. A lead is a lead. Ask for their name and email address only. If you scare them away, they may never be back.
In closing...
Remember, your web site is
first thing many people will ever discover about your business. Make your first impression unique, irresistible, and make it last for years!

Article by Jim Daniels of BizWeb2000.com Jim's site is packed with free help for anyone trying to start or grow a business online. Visit Jim today at: http://www.bizweb2000.com