The limitation that most people face is that there is a limit to how much "legitimate" e-mail they can send everyday. A key but often overlooked characteristic of Hotmail campaign that made it wildly successful is that every user of Hotmail was actually part of its campaign. Rather than sending signature file ads from only one e-mail account, Hotmail had a virtual army of people promoting their service.

One way we can boost number of mails carrying our signature files is to offer free e-mail accounts to people and attach OUR signature files to their outgoing email.While it is now harder to give out free e-mail accounts than when Hotmail first started out, even a small handful of active users of your free service can dramatically increase number of your signature files being displayed.

Branding or creation of a recognizable identity applies also to individual people. Thus let me briefly sketch what my own personal brand stands for: Based in Austria I have been involved in research on technical concepts and terms for more than twenty years. As a matter of fact many methods pertaining to international terminology work were developed in Austria. This scientific tradition acts as an asset when choosing a brand name for use in a range of countries with different languages, cultures, traditions and customs. In these cases more careful consideration than in creation of a national trade mark is required. When choosing a new name, there is an obvious advantage in calling upon a specialized professional.

We do what we must, and call it by best names. (Ralph Waldo Emerson)

In my case there is a combination of following backgrounds:  As a namedesigner I am determined to help choose a name which both creates an impact and is recognizable.  As a terminology expert I can judge if designation chosen is effective as a means of communication and promotion in mass media and as a means of individualizing company's goods and services, including any future developments.  As a trademark agent I will ensure that legal prerequisits for registration of word are fulfilled. There are a number of methods as to how experts go about business of brand-naming. Certain „fashions“ as well as established usages and traditions of respective subject field have to be taken into account. Naming requires more than just creativity, it includes research on strategic role of name. When selecting a final name, I only do it on basis of underlying strategic naming objectives.

Label your brand effectively