A New Twist To The Signature File Idea

Written by Terence Tan


Continued from page 1

There are probably other companies offering to let you provide free e-mail to others (the key point being they must allow you to attach YOUR signature file to each outgoing e-mail), but Everyone.net does seem to be very user friendly, easy to set- up( no setup cost), and cheapest. They also offer to give you a free domain name of your choice when you sign up. If you already own XYZ.com, you could take advantage of their offer by also getting XYZ.net for free. For sites with large and dedicated North American audiences, there is even a Sponsored Mail solution where they essentially offer their service for FREE!

This is certainly a proven, low cost strategy to use, especially if you are looking for some "free stuff" to offer your web site visitors, gaining their goodwill and turning them into your "evangelists" atrepparttar same time.

Terence Tan is the founder of HugeAffiliates.com, a website dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how MLAPs can multiply your affiliate referral commissions.


Brand names as objects of design

Written by Wolfgang Nedobity


Continued from page 1

„A Good Name is better than Riches“ (Miguel de Cervantes in „Don Quixote“)

Companies and products need names or symbols by which customers can identify them quickly and easily. Companies often make big mistakes when they userepparttar wrong name for their business category. Financial services companies want to sound reliable and trustworthy, not edgy and wild. Onrepparttar 100873 other hand, wild sounding names would be okay for a business that manufactures athletic apparel. In creating a name, businesses must cater torepparttar 100874 specific needs, styles and preferences of their targeted business audience. The special challenge is to find an available name that is both distinctive and descriptive.

Winningrepparttar 100875 Name Game

When it comes to generating names, there are always those who are likely to make a quick decision, concocting something on their own and worrying aboutrepparttar 100876 consequences later. But business executives, especially those acting internationally, should be aware of how far-reachingrepparttar 100877 naming decision can be. When launching a global brand, many companies fail or drastically underestimaterepparttar 100878 effort required to make sure their brand is globally embraced or relevant to target markets throughoutrepparttar 100879 world. Brands are rooted in culture. Effective brand names consider cultural differences. The arbitrary nature of a machine based wizard cannot replacerepparttar 100880 creativity ofrepparttar 100881 expert. The name creation will take into accountrepparttar 100882 status and aim ofrepparttar 100883 company, its products, its place inrepparttar 100884 industry, and its vision as described inrepparttar 100885 company information. In principle it will be based on:  Creativity  Distinctiveness  Memorability  Commercial availability

„In real life, unlike in Shakespeare,repparttar 100886 sweetness ofrepparttar 100887 rose depends uponrepparttar 100888 name it bears“(Hubert H. Humphrey)

Date of birth: 16 May 1952 Place of birth: Gmunden, Austria Citizenship: Austrian 1971 - 1977 Universität Salzburg - Lanquage studies 1979 - 1980 Liverpool Polytechnic:Library and Information Studies Since 1980 Research in terminology 2002: Registered Trade Mark Agent of CIPO; Trade Name Designer Author of numerous scientific articles in the fields of terminology, education, international cooperation, information business, and knowledge management.


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