A Bit About Blogging

Written by John Calder


2004, John Calder http://www.TheEzine.net

If you've been onrepparttar Internet for even a minimum amount of time overrepparttar 126389 last couple of years, you've probably seen or at least heard about blogs. The term blog is a contraction of "web log", and asrepparttar 126390 name implies, a blog is really just an online journal or notebook. Now that sounds like a place to write "Dear Diary" entries that are open torepparttar 126391 world, but smart marketers can use a blog for a lot more than that.

In today's world of email spam filters, and questionable email delivery and open rates, a blog can help you reach your customers, prospects, and target audience regularly. If your blog offers value to them, they will want to read it, and will anxiously look forward to your next post. If you open your blog for comments, that could help create a sense of loyalty, belonging, and community that may ultimately lead to more sales for you. Through RSS technology, your readers can add your blog to their newsreader software, and be alerted immediately when you make new posts.

Should You Say Yes to RSS?

Written by John Calder


2004, John Calder http://www.TheEzine.net

You've seenrepparttar posts on allrepparttar 126388 marketing forums - what is RSS? Should I be using it? What can it do for me? Let's take a look at some basics of RSS, which stands for, alternatively, Really Simple Syndication, Rich Site Summary, or RDF Site Summary (Rich Document Format Site Summary). Whatever term used, they all meanrepparttar 126389 same thing.

RSS is used to easily and automatically allow information from one web site to be displayed either in a newsreader, or on another web site. A newsreader is a piece of software that resides on your home computer, and that is programmed to display RSS formatted data, known as feeds, in a format that is easy for humans to read. Other software, including some popular web page generation programs, can display RSS feeds onrepparttar 126390 pages of another web site. Either way,repparttar 126391 feeds are usually updated automatically wheneverrepparttar 126392 content onrepparttar 126393 originating site is updated.

RSS is nothing more than a standard way of formatting data - for example,repparttar 126394 content of your web page or blog - in a certain way. Formatting is done according to a certain accepted standard or specification. For example, there is general agreement as torepparttar 126395 formatting of RSS .91, RSS 2.0, and so on. (Yes, there are unfortunately several versions of what standard means). RSS isrepparttar 126396 name ofrepparttar 126397 standard for formatting, butrepparttar 126398 language used is XML - Extensible Markup Language. XML is a superset of HTML, and is very commonly used for exchanging data between computer systems.

Data formatted as RSS may be stored in a static file, just like an HTML page. But more often,repparttar 126399 formatting is generated by a program when requested. For example, you may make blog entries that are stored into a database on your server. When a human visitor comes to your site, your entries are retrieved fromrepparttar 126400 database and displayed inrepparttar 126401 form of a web page, using HTML. But when a newsreader or remote web site wants to access your RSS feed,repparttar 126402 same entries fromrepparttar 126403 same database are retrieved, but they are displayed in RSS format, using XML.

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