Continued from page 1
The basic idea behind technology then is fairly simple - it's a way to share information. And you don't really need to worry about strange appearance of RSS formatted data - software that creates RSS feed on one end and software that displays it on other end take care of that. For marketers, real issue is whether they embrace technology now, later, or never.
Marketers are only human, and they, like their customers, want to know "What's in it for me?". Realistically, there is little if any downside to using or offering RSS. There may be some initial cost to buy and install blog or content management software that will generate RSS feeds, although there are many open source packages available. Some hosting companies feature Fantastico, which offers one-click installation of many popular software packages, including blogs and content management systems.
If you get newsreader software, much of which is also free, you can use it to keep up with your favorite marketing related blogs all from one location. Offering RSS feeds from your own site or blog may be of much bigger benefit though. For your readers and customers who add your RSS feed to their newsreader, you have a chance of your material being read every time you publish it, thereby creating a followup relationship marketing situation. Compare this to falling email delivery and open rates. Finally, if other marketers add your feed to their site, you get a one-way, inbound link! Even if other site is of dubious quality, a link is a link - enjoy it while it lasts!
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)