If you are like me, your initial response was to say that four horses can pull 18,000 pounds. Sounds reasonable--but its wrong!

Four horses can actually pull over 30,000 pounds. What difference? It's something called synergy. Synergy is energy or force created by working together of various parts or processes.

Synergy. That's power behind what is commonly called Joint Venture Marketing. In a "Joint Venture" or "Endorsed Offer," two parties leverage their assets (client lists, finances, technological expertise etc.) for mutual benefit of both.

Joint Ventures are commonplace on Internet. If you have ever exchanged links with another web site or perhaps traded ads with an ezine publisher, then you have engaged in a rudimentary Joint Venture. Unfortunately many marketers stop at this point--failing to enjoy profit potential of this incredible marketing strategy.

You want to be different, right? Well, I am going to give a simple 1-2-3 formula that will allow you to profit using Joint Venture Marketing.

STEP ONE: You Need a GREAT Product!

This is key to real success in any business, isn't it? Unfortunately so much of what passes as "useful products" on Internet is just plain garbage. Too many people promises moon but delivers nothing but cheese.

Listen, if you give your clients something of value up front then they will become happy customers for life. They will come back and buy over and over again.

Got your product? Great! Now let's move on to...

STEP TWO: You Need a Joint Venture Partner(s)

Here's one of best methods around for finding Joint Venture partners. Visit http://www.alexa.com and download "Alexa." This will soon become your secret weapon for finding information you need to make a significant Internet income. Play around with Alexa and you will soon learn how to use its many important features for developing a powerful and PERSONALIZED Joint Venture proposal letters.

Assuming you've got "Alexa" loaded and running, use your favorite search engine and check for key words like:

* Internet Marketing * Marketing * Business Success * Advertising * Online Sales * Making Money * MLM * Entrepreneur * Email Marketing * And any other key words that will find you business owners, e-zine publishers, etc.

If you've done your searches you are ready for next step. It's now time for...

Different Folks Need Different Strokes

You simply can not talk same way to Xers and Senior Citizens. It won't work because value structures differ between these groups. And so do their attitudes. More important, they respond differently to a given stimulus.

For most part, buy decisions are made emotionally, then justified later with "reason." On a website emotional response that triggers buy decision comes from what is said in sales presentation.

This means you must know precisely who you are talking to. It means understanding their values, attitudes, and goals. And it means understanding what motivates them to buy.

Voice Matters

Grab a Western novel, a thriller, a mystery, and maybe a tale of romance. Read a bit in each. Writers speak about voice, and struggle to get it right in all of their work.

Voice is a casual term that includes style, imagery, and emotional triggers effective with reader. It also includes selection of vocabulary, and such simple things as sentence length. In short, anything that helps project a specific tone or feeling is part of voice that produced it.

As suggested above, voice appropriate for Xers is inappropriate for Seniors. And conversely.

Off-Target Input Can Mislead

Input from off-target visitors may distract you. It's possible given sufficient input of this sort, you may be persuaded to introduce a new product to take advantage of apparent interest. In doing so, however, you have broadened your focus, rather than narrowing it. This is always wrong thing to do.

What's more, off-target product will strike targeted visitors as being off key in some way, if not in fact negatively. In end, you are likely to drive away more targeted traffic, than you are able to generate with off-target product.

An Aside: If you stumble across something that seems of interest to a significant off-target group, rather than weakening an existing site, consider building another which can be totally targeted to this newly defined group.

A Target Within A Target

Suppose you have decided to target Seniors. And you know enough of their convictions and motivations to be effective in talking with them. That is, you can relate to them in an appropriate voice. An additional step can be helpful.

Define a subset of this group and thus narrow your target even further. Then adjust your manner of speaking accordingly. While you don't mind if others listen in, you write to and for only those within your target. You use a voice specific to this narrowly targeted subset.

For example, among seniors there are those who graduated from college. Others have educated themselves. Many have been locked into business world as owners, managers, or employees. And still others, never held a high paying job. Further, to many women, family is all that ever mattered.

If you can define a subset of Seniors, proper voice may be quite different from what is needed for a different set. Adjust accordingly.

Xers Versus Seniors

The more profitable market may be Seniors. However, if you are an Xer, it may be best to ignore this group and target a subset of Xers. Why? Because you hold their values and attitudes. It will be much easier for you to find right voice with which to relate to your target. Seniors, on other hand, are likely to ignore you, unless you can adapt their values and attitudes, and thus a voice appropriate to them.