You've visited your prospective partners site. You've used "Alexa" to do some strategic research. Now take what you've learned and create a personalize Joint Venture proposal. Make sure that you make specific references to their site's content to get their attention and assure them they AREN'T getting Spammed!

Here's a letter I use to introduce people to *Masters of Marketing Inner Circle* (http://allaboutsuccess.com/innercircle/index.html)

Dear______NAME_______:

((If ALEXA doesn't find their name put in Sir:/ Maam))

I represent fastest growing Internet Site for Business Development on net and since you seem to be doing well (at least I get that impression from your site)

((*remove asterisks and write one or two lines about their site, something like: "with your promotion of "Save-A-Patriot Fellowship",))

and since you're obviously stable in business and we know you've been on line since _________ with a significant success in what you're doing, we want to share an idea with you we believe will make you a nice second stream of revenue while rendering a very noble service to your customers.

Since we feel we represent a product that is a perfect non-competitive but needed service you can offer them we believe you'll do rather well so we're prepared to absorb all risk and monetary costs.

If you'll call me between ___ & ___ one day this week, I'll explain everything in full. It will only take about 10 minutes of your time but it can mean thousands of dollars to your bottom line.

I think you'll be excited as I was when I found you on net. My number is 888-XXX-XXXX and just tell whoever answers I'm expecting your call.

Sincerely Yours,

Your Name

PS If you prefer I call you, just reply to this message with your telephone number and best time when I can reach you. Make sure you send it with your name in Subject line so I can pick it out of many Emails I get and get right back to you.

Is it really that simple! All you have to do is commit to work a couple days a week surfing, finding prospects, and sending out letters. Then set aside a couple of hours each day to make your calls and arrange deals. It's that simple… and yes, it works.

SO - That's next and final step!

GET STARTED IMMEDIATELY!

(* Portions of this edition is reprinted with permission of Mike Enlow, Joint Venture Marketing Consultant and remains protected under original owner's copyrights of 1997, 1998, 1999 Enlow Enterprises, Inc.)

Different Folks Need Different Strokes

You simply can not talk same way to Xers and Senior Citizens. It won't work because value structures differ between these groups. And so do their attitudes. More important, they respond differently to a given stimulus.

For most part, buy decisions are made emotionally, then justified later with "reason." On a website emotional response that triggers buy decision comes from what is said in sales presentation.

This means you must know precisely who you are talking to. It means understanding their values, attitudes, and goals. And it means understanding what motivates them to buy.

Voice Matters

Grab a Western novel, a thriller, a mystery, and maybe a tale of romance. Read a bit in each. Writers speak about voice, and struggle to get it right in all of their work.

Voice is a casual term that includes style, imagery, and emotional triggers effective with reader. It also includes selection of vocabulary, and such simple things as sentence length. In short, anything that helps project a specific tone or feeling is part of voice that produced it.

As suggested above, voice appropriate for Xers is inappropriate for Seniors. And conversely.

Off-Target Input Can Mislead

Input from off-target visitors may distract you. It's possible given sufficient input of this sort, you may be persuaded to introduce a new product to take advantage of apparent interest. In doing so, however, you have broadened your focus, rather than narrowing it. This is always wrong thing to do.

What's more, off-target product will strike targeted visitors as being off key in some way, if not in fact negatively. In end, you are likely to drive away more targeted traffic, than you are able to generate with off-target product.

An Aside: If you stumble across something that seems of interest to a significant off-target group, rather than weakening an existing site, consider building another which can be totally targeted to this newly defined group.

A Target Within A Target

Suppose you have decided to target Seniors. And you know enough of their convictions and motivations to be effective in talking with them. That is, you can relate to them in an appropriate voice. An additional step can be helpful.

Define a subset of this group and thus narrow your target even further. Then adjust your manner of speaking accordingly. While you don't mind if others listen in, you write to and for only those within your target. You use a voice specific to this narrowly targeted subset.

For example, among seniors there are those who graduated from college. Others have educated themselves. Many have been locked into business world as owners, managers, or employees. And still others, never held a high paying job. Further, to many women, family is all that ever mattered.

If you can define a subset of Seniors, proper voice may be quite different from what is needed for a different set. Adjust accordingly.

Xers Versus Seniors

The more profitable market may be Seniors. However, if you are an Xer, it may be best to ignore this group and target a subset of Xers. Why? Because you hold their values and attitudes. It will be much easier for you to find right voice with which to relate to your target. Seniors, on other hand, are likely to ignore you, unless you can adapt their values and attitudes, and thus a voice appropriate to them.

Direct your newsletter, site content, and sales presentations as specifically as possible to your target. Continually seek to narrow this target even further. That some off-target visitors may buy, is a bonus. But it in no way suggests broadening your target to include them. Or changing voice.