Writing articles, and promoting them for publication, is one of most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.

It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.

Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.

This need is your opportunity...

An editor of an ezine, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive.

By regularly supplying media with well written articles, you build a never-ending supply of links and traffic to your own websites.

How?... Well, secret is in bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is payment you receive for having supplied articles... it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to publishing site... but to YOU as well. It is truly a Win/Win proposition.

NOT A WRITER?... NO PROBLEM...

There are countless freelance writers who will "ghost write" articles for you and... giving you copyrights. I know of many well-known names in industry who have articles plastered all over internet...and they have never written a word themselves. I know this because I have written some of their articles. :-)

If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.

OK... YOU HAVE AN ARTICLE... NOW WHAT?

Having a good article is only first part of equatiion... now you need to get articles distributed to those editors and publications who will welcome your contribution... and publish your work.

There are three primary means of promoting your articles:

• Article Directories

• Article Announcment Lists

• Your Internal List

http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazines.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/index.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
http://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.connectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.echievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinearticles.com
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2success.biz
http://thewhir.com/find/articlecentral/ http://webmarketingspecialists.com/articlesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php

©Copyright 1985--2005 Thom Reece All Rights Reserved

Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.

For two to four cents per contact, researcher can now gather market intelligence from both specialized vertical markets (lawyers, doctors, etc.) or broad based horizontal markets (all marketing executives across industry lines). In addition, these same markets can now be tested in such confined geographical areas as business executives in Hawaii or professionals in Minneapolis.

Not only does marketer overcome one of traditional problems in research...test sizes...he or she also reaps huge advantage of accurate measurability and accountability. Since all responses can be directed right back to research organization, market feedback is both quick and accurate.

Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.

It's not uncommon for important strategy decisions to be made on basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.

With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less. For research or direct marketing consultant this results in meaningful figures which are both statistically significant and forecastable.

Proper analysis of this larger sampling should result in strategy decisions which are more accurate, more meaningful, more valid and more profitable for direct marketer.

The ability to order and conduct true A/B (or more) split run tests of offers, prices, etc. has important implications for creative team.

The marketing intelligence gathered through card packs can be a valuable road map to success. Critically important data, discovered through card deck advertising, can determine answers to such questions as:

• Have we targeted to correct audience?

• Is audience responsive to degree necessary to maximize potential profitability?

• Do we have right combination of offer, price, copy, graphics, headlines, terms, etc.?