ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...Written by Thom Reece
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ARTICLE ANNOUNCEMENT LISTS... Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.Here are a number of important Article Announcement Lists that will give you a simple and fast mechanism for distribution of your articles... http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/
YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST... Over time you will begin to build a list of editors and publishers, who have used your articles in past, and find them to be relevant. This list is "your private goldmine". Each time you finish an article first step you want to take is to send it, in a private mailing, to your in-house user list. You might want to consider doing a "mail merge" to this list and personalize your submission to specific editor by name. Remember, this list could be worth thousand of dollars to you over coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship. Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in past. I waited until package had time to arrive and then I picked up a phone and called her. She was delighted with thoughtfulness of gift and then stunned me with news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured relationship". Ask them "What Articles Do You Need?"... and listen closely to their answers. By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!
Thom Reece, is a direct marketing consultant For additional information on his speaking or consulting services you can visit his company's web site: On-Line Marketing Group or E-MAIL
| | HOW TO USE DIRECT RESPONSE CARD DECKS AS A MARKET RESEARCH AND LEAD GENERATION TOOL...Written by Thom Reece
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Are response/profit characteristics such that they justify testing such other direct response media as direct mail, space or broadcast advertising?Is there potential for a variation of this product/service to be marketed to a closely related audience?What is potential for back-end profits from related item sales?Are we barking up wrong tree? Should we cut our losses now and thank our luck stars that we were able to discover, inexpensively, that we were wrong? While advantage of card decks as a market research tool outweigh disadvantages, there are some restrictions you need to be aware of: Your goal in market research/testing is to obtain statistically significant data across broadest sampling possible...consistent with budgetary limits.Card decks allow you to achieve this goal, precisely. It's much better to have a 1/4th of 1% response from a 100,000 name universe (250 responses) than to have a 12.5% (250 responses) from a small 2,000 name test cell. Although total numbers are same, former example gives you a truer picture of market conditions and possible product/service acceptance. In summation, we have found that direct response card decks, if used properly, can be ideal market research tools. Card decks are inexpensive to use. They give quick accurate and projectable results. They reduce risk of sampling error, and resulting data is both statistically significant and inherently more valid. There's only one way to know for sure...test it!
Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... On-Line Marketing Resource Center ...( www.e-comprofits.com ) is visited by thousands of internet marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: thom@e-comprofits.com
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