ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...

Written by Thom Reece


Continued from page 1

ARTICLE ANNOUNCEMENT LISTS...

Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.

Here are a number of important Article Announcement Lists that will give you a simple and fast mechanism for distribution of your articles...

http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/

YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST...

Over time you will begin to build a list of editors and publishers, who have used your articles inrepparttar past, and find them to be relevant. This list is "your private goldmine". Each time you finish an articlerepparttar 136761 first step you want to take is to send it, in a private mailing, to your in-house user list.

You might want to consider doing a "mail merge" to this list and personalize your submission torepparttar 136762 specific editor by name.

Remember, this list could be worth thousand of dollars to you overrepparttar 136763 coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship.

Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles inrepparttar 136764 past. I waited untilrepparttar 136765 package had time to arrive and then I picked up a phone and called her. She was delighted withrepparttar 136766 thoughtfulness ofrepparttar 136767 gift and then stunned me withrepparttar 136768 news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurturedrepparttar 136769 relationship".

Ask them "What Articles Do You Need?"... and listen closely to their answers.

By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!

Thom Reece, is a direct marketing consultant For additional information on his speaking or consulting services you can visit his company's web site: On-Line Marketing Group or E-MAIL





HOW TO USE DIRECT RESPONSE CARD DECKS AS A MARKET RESEARCH AND LEAD GENERATION TOOL...

Written by Thom Reece


Continued from page 1

  • Arerepparttar response/profit characteristics such that they justify testing such other direct response media as direct mail, space or broadcast advertising?

  • Is there potential for a variation of this product/service to be marketed to a closely related audience?

  • What isrepparttar 136760 potential for back-end profits from related item sales?

  • Are we barking uprepparttar 136761 wrong tree? Should we cut our losses now and thank our luck stars that we were able to discover, inexpensively, that we were wrong? Whilerepparttar 136762 advantage of card decks as a market research tool outweighrepparttar 136763 disadvantages, there are some restrictions you need to be aware of:
    • 1. The card itself is small (about 3"x5") and as such restricts your ability to test such things as long copy and multiple option offers. Some decks provide larger format sizes withrepparttar 136764 ability to do fold-over inserts which provide more space, but these options are at a substantial premium in price. The small space can work to your advantage because it forces you to limit your testing to those factors that haverepparttar 136765 most profound affect on response and profitability...i.e. offer and price, for example.

    • 2. Color reproduction, if it is important to your product, is not alwaysrepparttar 136766 best. The conventional .007 Hi Bulk paper stock normally used in card decks is notrepparttar 136767 best choice for color printing. Most deck publishers, however, offer a coated stock option and you may find it useful.

    • 3. Response rates are,onrepparttar 136768 average, lower in card decks (1/4th of one percent to 1 percent) than they might be in a free standing direct mail package. Onrepparttar 136769 surface this may appear to be a disadvantage. In fact it is not.
    Your goal in market research/testing is to obtain statistically significant data acrossrepparttar 136770 broadest sampling possible...consistent with budgetary limits.

    Card decks allow you to achieve this goal, precisely. It's much better to have a 1/4th of 1% response from a 100,000 name universe (250 responses) than to have a 12.5% (250 responses) from a small 2,000 name test cell. Althoughrepparttar 136771 total numbers arerepparttar 136772 same,repparttar 136773 former example gives you a truer picture of market conditions and possible product/service acceptance.

    In summation, we have found that direct response card decks, if used properly, can be ideal market research tools. Card decks are inexpensive to use. They give quick accurate and projectable results. They reducerepparttar 136774 risk of sampling error, andrepparttar 136775 resulting data is both statistically significant and inherently more valid.

    There's only one way to know for sure...test it!

    Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... On-Line Marketing Resource Center ...( www.e-comprofits.com ) is visited by thousands of internet marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: thom@e-comprofits.com


  •     <Back to Page 1
     
    ImproveHomeLife.com © 2005
    Terms of Use