1.Hit = Sales You got hits; is Not same as you got sales! Generating traffic or hits to your websites is priority for any online business. Conversion of hits into sales would be on top of that.

2.Great “Content” Creates Great Sales. Creating a website with marvelous “content” has and still overwhelmed many online business. Great “Content” here refered to fantastic graphics, award winning designs and employing latest state of art technology. Very impressive. Impression is important on a website, no doubt, but an online business have to emphasize on conversion rate into real sales. “Content” have and should be on “Emotional” State of Selling.

3.Over Spending on Technology. A successful Online marketing business is not all about technology. It is all on Selling. Concentrating on marketing results in creation of sales.

"Do you want to brush with red or blue toothpaste?" her dad asked gently.

"Blue," she says, glad to be given opportunity to make a decision.

Ten minutes later, Kara was well tucked up, wondering when she'd agreed to go to bed in first place.

=========================== You laugh at story, don't you? ===========================

The method used to get Kara into bed seems a bit like trickery. And who am I to say that it's not? Yet I want you to pay attention to one thing. Kara was glad to be given a choice between yes and yes.

=========================== Your clients are not much different ===========================

Clients come to you every single day asking you to give them a choice. A choice between yes and yes. Instead all you're giving them is a choice between yes and no.

Mah friend, your bank account will see far better days if only you'd step back, and use immense power of choice between yes and yes.

Of course, you don't have to believe that this choice factor works. You don't have to believe your sales will go up. All you have to see is proof. So in article below I'll demonstrate psychological factor of choice.How it can work for you and how it can turn against you and bite you in you-know-where.

=========================== It all started on one stupid loss-making November's day... ===========================

We were doing fine with sales on our website when we made one change. I'm going to demonstrate change in article below so it would help for you to have page opena so you can see what I'm talking about.

If you look at this page at http://www.psychotactics.com/hiddenlink.php you'll find that you get choice to buy two packages. One is copy of Brain Audit and other choice is a copy of Brain Audit + Brain Audit Rip.

Till middle of November, we had both offers up. Then one ego-driven morning we decided to pull plug on one choice.

=========================== We gave customers choice between a yes and um..NO! ===========================

Almost within 24 hours, our sales started going south for no reason at all. We ignored this sickening slack for about a week. Then we looked back at what was working. And we put back choice between yes and yes.

The customer was back in choice-ville and sales soared.

=========================== But here's curious part ===========================