5.Banners are Great Sellers. Banners were invented because they provide a convenient way for contents to make money, not because they worked. Ask this: When is last time you personally clicked on a banner?

6.Content is King! Especially big companies who spend huge funds to create everything possible with money can buy; believing that they are doing marketing. Remember Dot.com days? Why they failed?

7.Mass Marketing Creates Conversion. This spelling Spamming. Spamming is end result of most mass marketing campaigns. Junk mails is King of Spam, and it cost near to nothing. Email marketing would cease to function.

8.Top Ranking in SEO is Key to Marketing Success. Large number of people are flocking to use search engines. One website is just a tiny needle in a haystack. Random visits to search engines do not create volume traffic as one would suggest.

This is E K Gann. My aim here is to work together and help others starting business online. Especially beginners who are facing problems and difficulties getting resources.

=========================== The customer is no dumbo =========================== No siree. The customer knows exactly what she wants. And when given choice between yes and yes, she takes a decision to buy that which creates most value for her. Of course, if there's an enticement to buy, as was in this case, then there's a far greater likelihood of her buying more expensive product.

=========================== The customer is no dumbo...but I sure am ===========================

Think about it. If your revenue shot up. If customers were buying higher-priced products what would you logically do? Wouldn't you take same concept and use it everywhere you could?

You'd think a smart person would do that, wouldn't you? (Which is why I qualified myself at start of this paragraph). But no! As we speak, only product that has a choice of YES and YES is page I've already mentioned above.

=========================== Don't stop at one point. Take concept through it's paces ===========================

If you're in consulting, look at choice between yes and yes. Are you giving customer a choice between package A and package B. Or do you offer just one package? If you're selling products, concept of yes and yes choice stays put.

And once you've found that concept works, puh-lease don't do dumbo bit. Audit every possible thing you sell. And put in a yes and yes factor. Not only will this bring you higher quantity of sales, but also an a much better price on every product/consulting assignment you do.

=========================== I said yes and yes...NOT yes and yes and yes and yes ===========================

You, me, we all crave for choice. But give us too much and we go a little waka-waka in our brains. Because choice is based on rejection. To choose strawberry flavour ice-cream, you must mentally refuse all other flavours.

(Read article on: The Curse of Choice) http://www.psychotactics.com/artchoice.htm

If you give a client too much to choose from, they will end up rolling their eyes, doing a RAM check and shut down their brains before you have time to do anything at all.

Keep your options simple. Keep choice between yes and yes.

So that even a three-year old has no trouble choosing! ===========================

©2001-2005 Psychotactics Ltd. All Rights Reserved. Want to find a secret library of small business ideas? Where can you find simple, yet electrifying ideas, on marketing strategy,copywriting, public speaking, sales conversion, psychological tactics and branding? Head down to http://www.psychotactics.com today and judge for yourself.

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