1. Pay-Per-Click Advertising One of most cost effective and efficient means of advertising is on Internet. Pay-per-click advertising, for instance, allows you to place ads on behalf of your business for as little as 5¢ per lead.

The best thing about this type of advertising is that you only pay a fee when someone clicks on your ad. That’s right! You only have to pay once customer clicks on your link and enters your web site. Pretty cool!

2. No Postage Fees If you have tried direct mail to promote your business, you probably discovered that direct mail advertising certainly isn’t cheap. With high price of postage these days, your costs for conducting a direct mail advertising program could run in hundreds if not thousands of dollars. When you have a web site, however, you can send electronic newsletters, announcements, invitations and sales bulletins free of charge! This allows you to stay in contact with your customers on a regular basis without worrying about postage fees.

3. No Printing Costs Do you currently print-off information (manuals, booklets, brochures, etc…) that you send to your customers? Turn that information into an electronic file then send it to your clients via email. By making your printed files electronic files, you have ability to distribute your information through email at no cost to you. Simply attach file in your email and send it on its way.

What exactly does all this mean? Lets take a look at three parts of Website Psychology.

Color Psychology

Color psychology is under-rated. Web designers do not take color into consideration when creating a web site. The reason? Color is just color too many.

However, color affects everything we do. The way we perceive others. Whether we are comfortable in a room. What we eat, how we dress, if we stop or go at nearest stoplight. We do not realize true impact color has on us, consciously and subconsciously.

Take orange for instance. If you are on a diet, orange increases appetite encourages relaxation and sleep. Blue decreases appetite, lowers body temperature and eliminates flight to fight response. As a sales tool, orange is pivotal for persons making a buying decision. It makes products more attractive and appears more affordable.

Without realizing it, web designers often use color in a way that is detrimental to web sites productivity. The web sites color should be chosen after a demographic profile is done. It should also depend on product being sold.

If company has an existing logo, color of logo must be taken into consideration. The color can be incorporated into site. However, a balance must be achieved between logo and colors for sites productivity.

Large corporations long ago discovered true importance of color to their products. Consider for a moment Coke and Pepsi. The predominant color for both is red. Walk into any grocery store and majority of packages are – red. The reason? The taste buds become more sensitive, appetite improves, and reactions become automatic.

Color Psychology is used on you every day. So are Psychological Triggers.

Psychological Triggers

If turkeys moo are they cows too?