5. Expand Your Customer Base Having a web site allows you to conduct business with anyone, anywhere for just a few dollars a month. There's no need to place ads in different states or counties to expand your business. Just get a professional web site equipped with right tools and you will be ready to sell your products and services to an international marketplace twenty-four hours a day, seven days a week.

6. Out-Shine Your Competition Do your competitors have a web site? If they don’t, this is a great time to gain a competitive advantage and get a web site that displays professionalism of your business. Do your competitors have a better web site than yours? No problem, you can upgrade your old site with a new one by using a professionally designed template. To learn more about these great templates, visit my web site at aprilward.net.

7. Achieve Your Dreams If you have always wanted to achieve true success in your business, Internet can help you get there. The Internet helps provide a level playing field for small businesses, giving you opportunity to look and act like one of “big guys”. Don't get left behind! Get a professional web site and see how Internet can help you become more efficient and more profitable.

That, my friend, is psychology at work. Psychological triggers cause you to act or react in a way that is predictable. Your mind responds to them either consciously or subconsciously. Proper use and placement can lead a customer through a web site. Even to point of purchase.

One of most powerful psychological triggers is “why”. Kids love to ask question why. Why is sky blue? Why do birds fly? Why can’t I have a pony? Anyone who has kids or has been a kid knows these questions well.

We are curious by nature. Asking ‘why’ in a header is similar to flipping curiosity switch. Our brain tells us that we “must know more!” And so we delve deeper into a sites content. Searching for answer our mind seeks.

Budweiser, in their infinite wisdom, came up with slogan of “Why ask why? Drink bud dry.” That simple phrase increased their sales exponentially.

Psychology is amazing when applied.

Website Psychology

Color Psychology and Psychological Triggers are powerful tools. Used together they are unbeatable! They have ability to increase productivity of any site, no matter design or navigation.

Now, Website Psychology would not be same without third process. It takes psychology a step further. You can reach people through color and triggers. That has been proven repeatedly. You can also control whether people read content of site or not.

The challenge has always been memorability. People do not always bookmark sites, nor do they return to every site they bookmark. Why? Because once site is bookmarked it is forgotten. A niche’ must be created in mind inspiring people to return.

Specific words are used causing mind to remember site. It is because of this process sites are bookmarked, remembered, and passed on. Grammatically challenged web sites can be just as successful as perfectly written sites.

Website Psychology is a new field. It is because of this fact that people have not heard about it, and do not understand its importance. Any website can be successful, but it takes more than a product, an idea, and a web designer to make it happen.