7 Tips to Get More Mileage Out of Your Publicity

Written by Bill Stoller


7 Tips to Get More Mileage Out of Your Online or Offline Publicity

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp

You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity:

1) Reprint, Reprint, Reprint!

A favorable article on your company or products is marketing gold - it implies thatrepparttar publication or website has given its endorsement. The best part is that you can enjoyrepparttar 106327 benefits of this "third party endorsement" long afterrepparttar 106328 article has appeared.

If you want to re-print an article from an offline publication in its entirety, you must get permission fromrepparttar 106329 publication. Most publications have special re-print departments to help you.

The same rules apply for stories appearing on websites. To re- print, take a screenshot - make sure to includerepparttar 106330 logo ofrepparttar 106331 media outlet.

If there is a particularly juicy section ofrepparttar 106332 article that you'd like to highlight, make sure to use a "blow-up" quote to enlarge and separate it fromrepparttar 106333 rest ofrepparttar 106334 article.

2) Add it to Your Website

What better place to drumbeat your newly acquired media placement than your website. If you get a lot of publicity, set up a special area (for example, "As Seen In") to display your placements. For a great story, highlight it on your homepage. Susan Blair does a nice job of displaying her publicity successes in her "Articles" section at http://www.blairenterprises.net

Note: if a publication displays your article on its website, make sure to link to it. Remember to check your link often - media websites constantly change. Better yet, take a screenshot of your article includingrepparttar 106335 publication's logo, and place it permanently in your "As Seen In" area.

3) Stoprepparttar 106336 (Electronic) Presses - Mention Your Placement in Your Ezine

If your business has a regular ezine, by all means let your subscribers in on your publicity success. It's human nature to be attracted to a popular, successful business or a famous person. "Celebrity" status is very valuable in and of itself.

4) Email Existing or Potential Clients

Impress your existing or potential clients by tooting your own horn with an email alerting them that you've been published or seen on TV!

Userepparttar 106337 power of PR to your advantage. Advertising is clearly understood as coming directly fromrepparttar 106338 sponsoring business and, as a result, is usually taken with a grain of salt. An article initiated (or "placed") by publicity efforts is viewed asrepparttar 106339 product ofrepparttar 106340 reporter who wrote it - an objective, third party observer whose positive comments about your business will carry great weight. For more information on PR versus advertising, go to http://www.publicityinsider.com/questions.asp

Career Goals and Stress

Written by Debbie Brown, MSM, MSW


Career Goals and Stress: How to Achieve Goals and Maintain Your Sanity

Deborah R. Brown, MBA, MSW ____________________________________________________________________________

"Keep interested in your own career, however humble; it is a real possession inrepparttar changing fortunes of time." Max Ehrmann "Desiderata"

When it comes to career success, direction and focus are crucial. But beyond direction, how effective is it to have goals?

Requirements for Effective Goal-Setting

Much has been researched and written aboutrepparttar 106326 effectiveness of goal setting. The findings say that :

 Difficult goals lead to higher performance than easy goals.  Difficult goals lead to higher performance than "do your best" goals.  Setting specific goals results in more precise performance than setting "do your best" goals.

Just havingrepparttar 106327 goal is not enough. You must develop a strategy to make it happen. What arerepparttar 106328 activities you need to perform everyday? Plan those activities, but also stay alert and open to new ways to achieve your goals as they present themselves.

There are three critical requirements that dictate how well goal setting will work:

 Commitment to your goals.  Periodically reviewing where you stand regarding goal achievement (getting feedback).  Belief that you can achieve your goals (self-confidence and self-efficacy).

You need to genuinely desirerepparttar 106329 goals you set. If you don't like your job and don't want to be there, then it is difficult to be committed. It's also crucial that you believe that you can achieverepparttar 106330 goals you set for yourself.

Stress and Goal Setting

Goals create striving which results in more stress. So how do you deal with this stress? Since I am notoriously poor at pacing myself, I created a structure to help me with this process. My plan includes eating a healthy diet and exercising regularly, but also not scheduling clients on Fridays. I never work past 8 p.m. I plan vacations and weekends away, and schedule social events with friends at least once per week. Part of my stress management program also involves not over-booking myself with social activities so that I have time to retreat for rest and recuperation.

As I approached graduation from college many years ago, I wrote a poem about goal setting which I titled, "My Brook and I."

I rememberrepparttar 106331 brook streaming thoughrepparttar 106332 woods; spending hours around it, building forts, wipingrepparttar 106333 mud off me with skunk cabbage.

I rememberrepparttar 106334 brook on sunny days; Water babbling over stones and rocks, pieces of wood; makingrepparttar 106335 water ripplerepparttar 106336 way it did.

I wondered what happened torepparttar 106337 brook traveling away from my yard. I had a goal for my brook to flow torepparttar 106338 ocean...but then what?

I see goals for myself thwarted, rearranged, fulfilled. Butrepparttar 106339 goal for my brook; What happened to it?

Deepak Chopra, in The Seven Spiritual Laws of Success, says that if we want to have a successful career, we should first center ourselves and then release our intentions (our career goals) torepparttar 106340 universe. We should not be attached torepparttar 106341 way these goals develop, or torepparttar 106342 exact outcome, but leaverepparttar 106343 details torepparttar 106344 universe. We can getrepparttar 106345 same results through effort and trying, he says, butrepparttar 106346 result is stress, which can lead to heart attacks and other physical illnesses.

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