5) Pitch it Again, Sam!

Take your story angle to a different publication or website - make sure to bend angle to match publication's editorial slant or specific reporter's column. DO NOT mention that story appeared in another publication. Why let a reporter know your angle has already been reported? If it's newsworthy, story will stand on its own. To learn how to make a story newsworthy, go to: http://www.publicityinsider.com/freesecret.asp

6) "Internal" PR

Place your article in a handsome frame and hang it in a visible area of your office's waiting area. The story adds legitimacy to your business and provides entertainment for your waiting customers. If you don't have a waiting area, put article behind your desk facing your visitors or in your meeting room.

Make sure to distribute story to your employees and suppliers to build loyalty and company pride.

7) Other Suggestions

* Sales Brochures, Direct Marketing Materials & Trade Show Handouts - Like advertising, claims in self-produced brochures & mailings are taken with a grain of salt. But, if a credible publication makes those same claims on your behalf, make sure it gets "front page" placement in your sales materials.

* Speech handout: - One way to keep your speech working for you long after chairs are folded up is to distribute your article with your business card and company information to all attendees.

* Business card: - Place an important quote from your article on your business card.

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About The Author:

Bill Stoller, "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com

Sometimes we focus more on our unhappiness with our present situation, than on what we want to achieve. Chopra says that we should accept where we are now, be fully present in moment and concentrate on our deepest intentions (goals).

Goals should be difficult, but achievable with persistent effort. Goals that are too extreme, such as doubling your income in one year, can only discourage you. Goals work because you persist and focus your efforts in a specific direction. Without that direction, we can find ourselves floating through our lives, more at mercy of outside forces that are not devoted to our welfare or success. But we can manage our goals in a way that does not create undo stress by not being attached to exact way they are achieved.

Having set goals brook and I build toward them. The brook unable to know... about a pipe in ground, a seeping marsh, a dam. Myself not knowing course I will follow. Knowing what I want, yet finding it hard to grasp.

I remember years of competition, of struggle, of acceptance. Then discovering what is real, important; myself, my friends, expression; a soft kitten purring on my lap; peace.

Being more than a doctor, a lawyer. Knowing comfort, relaxation. Being myself.

Approaching completion of one goal, I set new ones. But fulfilling them means going away, sorrow. Like brook moves on, streams to river... ocean. Saying goodbye to familiar things, friends. Facing a reoccurrence of similar past memories, painful.

Conclusion

In my business I set performance goals for myself every year. I also set goals for relationships, finances, home, physical and mental health, as well as spiritual development. I can attest to fact that more specific goal, and more frequently I review that goal and focus on it, more likely I am to meet that goal. It helps to write down your goals, read through them periodically, visualize them and keep a picture journal that represents achievement of those goals. But it also helps to listen to feedback from universe, and make adjustments to those goals when necessary. We should have a career plan, but be flexible with how it unfolds.

I know a word...self-fulfillment. Being vulnerable, can I take chances? Being strong, grinding ahead through disappointments. Being weak, letting go of crippled goals. Like a brook who misses river, finding another happiness.

Being motivated, seeking what I am after, But not too aggressive. Being easy, tension-free.

Making it through insecurity Like cool water in a brook; not knowing what will come. Traveling through seasons of time. Molding myself to environment like brook makes its path through nature. Sliding over any obstacles brook continues over rocks, pieces of wood. Freezing in rough, cold spots; melting in warm. Praying for a map free of dams to follow in a steady, unchartered progression. My brook and I.