ECommerce: 7 Tips To Increase Sales With Your Ecommerce Web Site

7 Tips To Increase Sales With Your Ecommerce Web Site

Written by Jordan Williams

Ecommerce is just exploding right now on repparttar

Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full advantage of your web site to get your share of repparttar 108627

billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site.

1: Introduction Make sure to have a brief introduction on repparttar 108628 homepage of your web site. Your introduction should be concise and clearly identify repparttar 108629 benefits of your visitors shopping at your site.

2: Navigation Make sure that your site has clear and easy navigation, such as a visible search box on repparttar 108630 top part of your web site, clear categories to browse through, a FAQ page that clearly explains your shipping and return policy, and etc.

3: Gift Certificates People love getting gifts at certain times of repparttar 108631 year, so make sure that you have gift certificates that your visitors can purchase right on your web site.

4: Customer Loyalty Instead of just focusing on getting new customers why not take advantage of repeat business? Why not give your customers an incentive to come back and do business with you again? You can easily do this by offering coupons and special discounts to ones who have already purchased something from you. This is a lot easier than acquiring new customers since they already know you and feel comfortable shopping at your site. You can also add more value to your customers by adding live customer support to your site.

Powerful Tactic Produces Big Traffic Payback

Written by John Gergye

Copyright 2005 John Gergye

Okay so I was dead wrong. Not even close. But who knew?

So just what was repparttar misconception of epic proportions I was working under?

Well, you see, I mistakenly assumed that most everyone clearly understood repparttar 108626 importance of link text. You know repparttar 108627 clickable part of your link? Or repparttar 108628 part of your linking info that usually appears in blue and leads off most reciprocal links.

So much so, I felt revisiting this topic would be a total waste of time.

Guess not. Because it seems most still don’t get it.

That’s right. Apparently most don’t understand how critical this collection of choice words can be to their search engine marketing success. Even though repparttar 108629 traffic payback can be huge.

So you can forget doing anything clever to make sure your listing shows up near repparttar 108630 top of a links page - no matter how many links were on repparttar 108631 page before yours. (Which can easily be done by repparttar 108632 way.) Looks like most need a refresher course on repparttar 108633 basics of what link text to use to begin with.

Link Text – The Study

Now I base this observation on an admittedly small bit of research I did recently while looking for link partners. Out of about 40 potential linking candidates I found that when it comes to link text

• 3 used their URL • 7 used their site name • 13 used some non keyword focused descriptor like “Vision Training for Tennis” when their site was about tennis fitness.

Merciful Minerva! In other words more than HALF of these active link traders got it wrong!

And trust me. I was exceedingly generous when it came to awarding style points for getting it right. Or for that matter, even close to right.

Thinking there was something weird about that first group, I looked at some more. Hmmmm. Same thing. Again more than half used less-than-helpful link text. Leaving me to conclude that when it comes to link text most cheerfully ignore their primary keyword phrase altogether. Evidently oblivious to just how important that is.

Hello! You listening?

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