5: Special Offers Make sure to have a section on top part of your home page devoted to featuring your current special offers and sales items. In fact if you happen to have a lot of special offers you can just feature most popular ones and then make a separate web page that shows all of your sales items.

6: Shopping Carts People want checkout process to go as quickly and smoothly as possible, so make sure that your visitors are always just one click away to checkout. Try to reduce checkout process to as few steps as possible. Make sure to offer multiple payment options such as credit cards, Paypal, online checks, mail orders, and such. When you no longer have a product in stock make sure to either remove it from your site or clearly mark it as “out of stock”. There is nothing more irritating for a customer to go through whole checkout process only to find out that you no longer carry item they ordered.

7: Affiliate Program Do you have your own affiliate program? The most successful web sites have one and you should too. By starting your own affiliate program you will develop an increasing online sales force where you only pay them when a sale is made. There is really no risk and it is one of best low cost effective advertising methods that you can use.

If you put these tips into practice you will notice a drastic increase in your sales and web site revenue.

Given all that let me cut to chase here.

Link Text – The Big Idea

The big idea is to include focus keyword of page you're linking to in anchor text of your link. Because doing so will enhance your LINK REPUTATION. And link rep is way more important than more commonly pursued link popularity - which is simply a count of how many sites link to yours.

In fact link reputation will trump just about anything else you can do to rank well. Especially with Google.

I mean let’s say your site is about baby lullabies. But for some strange reason you get a bunch of inbound links using "orangutan chow" as link text. Most likely Google will conclude your site is about orangutan chow. And rank it right up with rest of sites dealing with grub these hairy forest men eat.

Please don't just flash over what you just read without letting it sink in. It might well make or break your success with search engines actually. It’s that important.

Link Text – The Results

So here’s action step. If your site is about baby strollers it’s a darn good idea to ask link partners to use those two words as your link text. That way Google can’t help but conclude page being linked to is about, what else? baby strollers!

Result? Get enough links using those two words as your link text and sooner or later your site will rank well for search term “baby strollers”. Especially since you know from what was revealed earlier that more than half your competition won’t be using those words in their links. So that even if they are actively pursuing links, they’re only getting some of ranking boost they might otherwise get from doing it right.

So I beg you. If you aren’t already using your focus keyword phrase as link text in your link request – start doing so now. Today. It’s a powerful tactic with a big traffic payoff. One that helps you maximize benefit of link trading. And I’ll bet not half your competitors are even aware of it. Leaving field wide open for you.