Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks.

Your subheads should act like your headlines. Use your subheads to increase your visitor's interest in what you're talking about, draw your visitor into your ad copy, and to emphasize benefits of purchasing your product.

2. Use call to actions, such as "click here to order now" throughout your ad copy.

Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.

3. Use bonuses to get more sales.

Add to your bonuses value by offering unique bonuses. For instance you could provide ebooks you've written, a consultation with you or access to your membership site.

In addition, you could add a lower priced product you sell as a bonus for buying a higher priced product.

For instance, if you sold autoresponders, you could provide an ebook you've written on email marketing as a bonus, for subscribing to your autoresponder service, a product that provides you with a residual income.

4. Provide your visitors with testimonials.

Your testimonials will add credibility to your ad copy and help you to strengthen your visitor's trust in your product.

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and voices of your clients.

The power of audio can be appreciated by comparing newspaper column version of Tom and Ray Magliozzi’s Car Talk with program aired each week on National Public Radio. Although newspaper column and radio program address same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read same words.

Here are some of ways you can employ audio on your website:

-Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of features they should explore.

-Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of individual speaking testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.