5. Write articles.

Writing articles will provide you with a powerful way to promote your website or business. Your articles can also be very effective in gaining more subscribers to your ezine.

To increase your articles' reach, create a list that people can subscribe to that tells them when you've written new articles.

Your list will give your readers an easy way to get your articles by email and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

6. Let your visitors try out your product before they buy it.

You could supply your visitors with a demo version of your software product, or you could let them try out your service for a limited amount of time before purchasing.

If you sold an informational product you could make a chapter or excerpts of several different chapters available on your site.

You could also make your chapters available by autoresponder by creating a multipart report that delivers your extracts or sample chapter.

7. Offer sales and discounts to your customers.

Your customers that have purchased from you already are far more likely to be receptive to your offers than someone that has just visited your site for first time.

Treat your customers like gold by providing them with special sales, bonuses, and offers that are only for them, and you'll be able to create a loyal customer base that generates long term profits for you.

-Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

-Tips. Add interest to your site by describing an audio ‘tip of day’ or ‘tip of week’ in your own words. Be sure to offer access to previous tips, too.

-Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

-Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write down key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from competition and help communicate your message with added impact.