Seven Smart Marketing Strategies Every Business Should Use Each year, U. S. companies spend billions of dollars to market their business. Marketing is
entire process of getting a product or service into hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.
But if your company is small—like more than half of all businesses in America— you probably don’t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:
1.Leverage Power Of Targeting And Branding - Determine who’s most likely to buy your product or service, then tailor your marketing message accordingly. Always send right message to right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you’re able to spend less on marketing.
2.Choose Right Tools For The Job - This amounts to doing it right first time. You can’t afford to waste energy and precious dollars by using marketing pieces for wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money.
3.Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or distributed in mass quantities.
