(Before placing one of these graphics on your website, make sure it is not covered by copyright).

(5) Offer 2 or 3 chapters of your book free (in form of a downloadable Trial version of your E-Book). You could also allow people to read those same chapters online.

(6) include a 'Table of Contents' so that your visitors can see what your E-Book contains.

(7) Keep your sales copy to one page. People are spending less and less time surfing Web - if your sales message is more than one page, your visitors will probably move on before reaching end.

Good luck.

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4.Be Conservative - Don’t spend any more than is necessary to get job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily most expensive ones.

5.Capitalize on “Free” Advertising - Send a press release to print, radio and broadcast media. It won’t cost you anything to send in submissions. But what you can gain is free publicity in form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you “advertise” your business better than any paid advertising can.

6.Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events.

7.Improve and Maximize Customer Relations - Always meet and exceed your customers’ expectations... so you don’t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they’ll probably be happy to hear from you. Ultimately, you’ll be doing them and yourself a favor.