Make your ezine into a source of useful, original information by writing your own articles or by providing your subscribers with your own tips and advice.

This will help you to build up your subscribers' confidence in you, increase your sales, and increase power of your recommendations when endorsing products of affiliate programs you've joined to your subscribers.

2. Create ebooks.

Your ebooks will help you get more repeat traffic to your site and can also be used as a bonus for subscribing to your ezine.

Your ebooks could be a collection of your articles, resources, interviews with experts in your field, or you could write up a tutorial or guide that focuses on needs of your target market.

Offer your ebook on your site and submit it to ebook directories.

Also try participating in ebook swaps where you agree to offer another webmaster's ebook on your site in exchange for her offering your ebook on her site.

3. Offer an affiliate program to your visitors and customers.

Make your affiliate program more appetizing by paying your affiliates a high commission, and by offering them plenty of resources they can use to start referring sales to you.

For example, you could provide them with sample ads, recommendations, and banner/button ads.

You could also provide them with your articles that they can post with their affiliate URLs in your resource box as well as ebooks that they can rebrand with their affiliate URLs and give away to their visitors.

4. Track and test your promotional activities.

Tracking your promotional techniques will increase your profits by ensuring that you know exactly which methods work best in getting you more new business.

However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight closely inter-related newsletter-marketing mistakes. By examining what hasn’t worked in past, we can come up with a new concept of newsletter marketing that is already working better for others. Following are three of eight biggest mistakes that newsletter marketers make.

1.Too much time between issues. The biggest problem of conventional newsletter marketing is amount of time that goes by between issues. Consistency is essence of success. Your goal is to maintain your firm’s constant visibility. You have to consistently publish, in order to be there when your market is ready to buy. Otherwise, “out of sight, out of mind.”

Think of oscilloscope on E.R., monitoring a patient’s heartbeat in Intensive Care. Every time patient’s heart beats, trace reaches a peak and oscilloscope “beeps.” But – almost immediately – trace begins to disappear.

A similar thing happens when you send out a newsletter. Your awareness peaks in days immediately following arrival of your message. Your firm will be one thought of should a purchase opportunity turn up. But, as more and more time passes, your visibility diminishes until you’re forgotten.

The more time that goes by between issues, less chance you’ll make a sale. The more time that goes by between issues, greater chance that your competitors will steal your customers.

Newsletters that come out every month, or – worse, quarterly – just don’t make it in today’s overcrowded and over-communicated marketplace where your competition is trying to make your customers forget about you.

2.Too many pages in each issue. Excessive length – i.e. too many pages – is primary reason that most newsletters cannot be published frequently enough to maintain constant visibility.

The more pages in a newsletter, more decisions that have to be made, and more words that have to be written. More pages also means more time producing and formatting each issue, plus higher printing costs.