5. Develop a unique selling proposition (USP).

Your USP should be a single benefit that only you offer your customers or that your competition has failed to stress or point out to their prospects.

Your USP could involve your price, service, your money back guarantee or your USP could focus on your visitor's self worth.

Your USP could also focus on how easy your product is to use, understand, or that it saves your customer's time.

You can also create a unique selling proposition for your ezine to put your ezine ahead of it's competition.

6. Use autoresponders to promote your business.

Autoresponders are a great tool that you can use to offer your visitors email courses or multipart reports that deliver to your visitors excerpts of your informational product.

Autoresponders with a broadcast feature can also be used to create your own mailing lists such as your own ezine or a list that announces when your site has been updated.

7. Set up reciprocal links with other webmasters.

Create a page for your reciprocal links and link to it from your main page.

Offer useful sites on this page that compliment yours along with descriptions of these websites.

Place link to other webmaster's site on this page along with your description of their site before contacting them about exchanging links.

Always, offer them chance to change their listing's description after reviewing it.

In addition, to setting up your reciprocal links page, you can also exchange links by swapping articles with other webmasters.

This will not only help you to attain more traffic to your site by getting your articles published on other websites, but will also help you to provide your visitors with useful content which will help you to get more repeat traffic.

Writers benefit, too. Long newsletters, however, encourage “loose writing.” Not only do short newsletters require fewer words, they are easier to plan and easier to write. By limiting publishers to a finite number of words, short newsletters force writers to ruthlessly organize, edit and re-edit their words. As a result, short newsletters encourage clear, concise writing habits that communicate a lot of information in fewest number of words.

3.Failure to engage. Clients and prospects are always asking: “What’s in it for me?” Unless every element of your newsletter is optimized for answering this question, your newsletter will fail to engage – or involve – your reader, it will remain unread until discarded in a wastebasket or deleted in an email inbox.

Newsletter titles often fail to engage their readers. Often, newsletters contain titles like: Roger C. Parker Newsletter. Now, outside of my wife and mother, why would anyone want to read equivalent of The Roger C. Parker Newsletter?

Better alternatives, that target my market’s self-interest, might be:

-Newsletter Marketing Tips -Marketing With Newsletters -Effective Copy and Design

These telegraph newsletter’s intentions and offer a benefit for reading.

Brag and boast headlines are a waste. Headlines must be written to appeal to reader’s self-interest.

-Roger C. Parker Introduces New Seminar Topic. No benefit there! -But, same article could have been powerfully introduced with an engaging headline like: 10 Ways to Increase Web Site Sales.

Newsletter headline writers should take note of titles of best-selling non-fiction books. These often describe both a problem and number of steps, or number of days, needed to solve problem. The 7 Habits of Highly Effective People, 30 Days to a Trimmer You! And Write a Book in 28 Days! make even most complex topic appear doable.

If your newsletter is not performing way it should, problem may be that your newsletters are too long, which means that too much time goes by between issues. Switching from a promotional - or “advertising” - approach to a reader-oriented, educational approach can spell difference between newsletters that clients and prospects look forward to, or one that goes by unnoticed.

Even better, distributing both print and electronic versions of your newsletters, and creating a partnership between your newsletters and your other marketing tools, can be boost you need to profit from today’s competitive marketplace.